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How to Get Retweeted

Do you want to know what kind of tweets get spread? Dan Zarrella has the answers. For example, 70% of retweets contain links compared to 20% in “regular” tweets. Here are more interesting facts: 1. Retweets have nouns and third-person verbs—that is, they refer to someone or something doing something. 2. The word “you” is [...]

By |2016-10-24T14:10:53-07:00December 2nd, 2009|Categories: Uncategorized|0 Comments

How to love the low end –

Scott Anthony of the Harvard Business blog, Starbucks’s efforts with its new instant coffee called Via is a great example of how to love the low end of a market. Check out his analysis of this interesting marketing case. (Disclosure: Starbucks is a sponsor of Alltop)

By |2016-10-24T14:10:56-07:00December 2nd, 2009|Categories: Uncategorized|0 Comments

How to stand out in the crowd

Dan Heath, co-author of Made to Stick, explains how to stand out (video) in a crowd. He uses the examples of Voodoo Donut and ZipCar. The gist is that if you’re in a crowded market, you need to do something that no one else does or compete on one dimension and do it ferociously. Watch [...]

By |2015-03-17T09:19:02-07:00December 1st, 2009|Categories: Uncategorized|0 Comments

Lessons learned from Oprah Winfrey

Oprah Winfrey has changed the world; one episode, book club review, magazine issue, after show, news report, speech, movie role, and television special at a time. Sources of Insight compiled a great list of lessons learned from Oprah Winfrey as well as some of her most famous quotes.

By |2015-03-17T09:19:03-07:00December 1st, 2009|Categories: Uncategorized|0 Comments
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