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How to Avoid Gullibility

We’ve all been sucked into doing something stupid, right? Fortunately, Steven Greenspan has written a book called Annals of Gullibility. In its conclusion he explains how to avoid gullibility, and I’ve provided a synopsis for you. Read the full story at the American Express Open Forum. More on psychology if you need the advice.

By |2015-03-17T09:18:27-07:00February 8th, 2010|Categories: Uncategorized|0 Comments

How to Be Empathetic

By definition, good marketers are empathetic. That is, they have a capacity to understand and care for the needs of others. Bruna Martinuzzi explains how to be empathetic over at the American Express Open Forum.

By |2015-03-17T09:18:28-07:00February 4th, 2010|Categories: Uncategorized|0 Comments
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