fbpx

How to Fascinate People

If you ask me, the key to attracting more followers, fans, and “likes” is to post interesting stuff—that is, to fascinate people with the information you find. Over at the American Express Open Forum, I explain “how to be fascinating.”

By |2015-03-17T09:15:56-07:00May 17th, 2010|Categories: Uncategorized|0 Comments

Example needed: Invoking consistency

Looking for some unusual examples of invoking consistency to persuade people. This is the concept that if you get people to sign something, verbally agree, identify with a value or type of person, then their desire to be consistent with those items mean that they will follow through. For example, if you tell people you’re [...]

By |2016-10-24T14:10:28-07:00May 13th, 2010|Categories: Uncategorized|0 Comments

Example needed: Enchanting the influencers

I need an example that illustrates that you often have to enchant more than just the person you’re trying to enchant to try a product or service. There’s also parents, spouses, friends, and colleagues. In fact, you often have to enchant the whole “village.” Of course, you can also use this to your advantage where [...]

By |2016-10-24T14:10:30-07:00May 11th, 2010|Categories: Uncategorized|0 Comments

Need examples: Internalization of values

Looking for some good examples of organizations who have achieved such a close relationship with their customers that their customers have “internalized” the organizations values. Not Apple, please. I don’t want too many Apple examples in my book. Do you have good examples of organizations who have achieved this level of influence with their customers? [...]

By |2015-03-17T09:16:06-07:00May 3rd, 2010|Categories: Uncategorized|0 Comments
Go to Top