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Matthew E. May is the author of The Elegant Solution: Toyota’s Formula for Mastering Innovation. He has held a key advisory role with the University of Toyota for over eight years, and he is a graduate of the Wharton School and Johns Hopkins University.

You can download a copy of his ChangeThis manifesto by clicking here. In it, he explains—in a truly “inside-the-kimono ” way—the basic lessons of Toyota’s success and how the company creates innovative and elegant solutions. If you like Toyota’s products, you’ll love Matt’s work.

ChangeThis, by the way, has a ton of great stuff. Click here to see what I mean. My Art of the Start manifesto is here.