There’s really no other way of putting it. Kawasaki’s new book is THE guide book to creating a successful entrepreneurial business… If you only read one book in your career, this should be it.
Geoffrey James for Inc. Magazine

The book is a compelling read…
Performance Gurus

Guy Kawasaki does it again with great tips, tricks and fabulous guidelines for anyone starting anything.
Joerg Strotmann

When you get pregnant, you read What to Expect When you’re Expecting. When you get laid off, you read What Color is Your Parachute?. When you get entrepreneurial, you read The Art of the Start 2.0.
800CEO-Read

I would recommend it for anyone who is considering answering that little voice in their head, telling them to start something.
Liz Straus, Successful and Outstanding Blog(gers)

If knowledge is currency, ‘Art of the Start 2.0’ is a goldmine!
Adrienne Young, Adrienne Young Communications

In my opinion, it’s worth its weight in gold. The Art of the Start 2.0 is a book that you should not just borrow from a friend, but you should buy.
Wendy Kelly, Custom Fit Online

In short, this book teaches you everything about business that MBA programs don’t.
Roger Dooley, author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and Forbes contributor

I’ve tried, in earnest, to poke holes or truly disagree with anything in the book. It’s about as ironclad as a book can be.
Matthew May

The Art of the Start 2.0 might be the ultimate entrepreneurship handbook. Dig in.
Michel Reibel

It’s indispensable reading for entrepreneurs not only because it’s chock-full of advice and action items, backed by Kawasaki’s proven business wisdom, but also because he delivers them in accessible terms and with plentiful illustrative examples.
Akira Hirai

The Art of the Start 2.0 will be very helpful to people who want not only earn more money, but also change the world.
IntNetwork Plus