Over at the American Express Open Forum blog, I’ve posted a description of “Plan B” for fund raising. Plan B is 180 degrees from the usual venture-capital path. Check it out by clicking here. If you go with the usual Plan A, don’t say I didn’t warn you.
How About a Plan B for Fund Raising?
About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.