Last week I made a speech in Des Moines, Iowa for my friends at Channel Bio Corporation. This company sells four brands of corn and soybean seeds: Crow’s, Midwest Seed Genetics, Wilson Seeds, and NC+. Rather interesting stuff…lots of technology to what the company does.
In preparation for the speech, the company sent me a brochure called “Channel Answers” and its employee handbook called “ChannelDeal.” I’ve uploaded them here because you will probably find them useful for your organization’s efforts in the same areas.
The inside story is that the CEO of Channel Bio, Aline Funk, wrote “ChannelDeal” and co-authored “Channel Answers” with a fellow named Chuck Kuster. It definitely helps when the CEO is this involved in corporate marketing and human resources!