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Triggit’s goal is to serve as a feature-rich tool whereby publishers can quickly and easily integrate all manner of widgets, content, advertising units, APIs and data from third party sites. In doing so, it operates as a distribution arm for companies seeking to spread the reach of their advertisements, widgets, content, and data on the web. By making it easier for web publishers to integrate these objects into their websites, Triggit helps to expand the ability of these companies to reach larger online audiences and add new revenue streams.