This is the set of links that I used to demo Twitter by going down through this list to show why Twitter is such a valuable marketing tool.
Surfing or skateboarding (shows how to eliminate extraneous results such as “surfing the web”
How I Tweet
Button and Frames
Automatic, tweets: Holy Kaw campaign
Case Study: Fandango
Stick RSS feeds into Objective Marketer
One Forty Twitter app store (disclosure: advisor)
Tweetdeck for Mac or PC
Tweetie for iPhone
Adjix for shortening, repeating, and scheduling.
Tweetmeme to build traffic (disclosure: advisor)
Twitterfeed to insert RSS feeds
Twitterhawk for automatic tweeting based on keyword searches
CoTweet for a “CRM” approach (disclosure: advisor)
Objective Marketer for tweeting (disclosure: advisor)
Always be linking—“inform.”
Always be responding.
Always be getting retweeted.
Dogmas to Ignore
You should “me-form.” You can but only if you’re Lance Armstrong.
You should not repeat tweets. You shouldn’t if they’re boring, and you have only 100 followers. You can if they’re not, and you have thousands of followers.
You should not automate tweeting with feeds. You shouldn’t if you don’t want to have a life, but you can if you do.
You should not use ghosts. You don’t need ghosts if you’re omniscient, but more smart people looking for good links is always better.
You should make everyone happy. If you’re not pissing someone off on Twitter, you’re not using it right.