Over at the American Express Open Forum, I posted an article called “Customer-Centric Design: Got Empathy?” by Matthew E. May (@matthewemay). This articles explains why walking a few miles in the shoes of your customers is important when designing products and services for them. Check it out by clicking here.
Why You Need Empathy to Be an Innovator
About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.