My friend Anastasia Goodstein is running the Ypulse College Mashup conference for companies who are trying to reach the college-student market. The conference is running from January 31 to February 1 in Santa Monica, California. Speakers include: Jake Sasseville, host, The Edge With Jake Sasseville; Jessica Barron, director, Front Page Programming, Yahoo!; Chip Ross, director of PlayboyU.com, Playboy; Stephen Friedman, general manager, mtvU, MTV Networks; Ricky Van Veen, cofounder of CollegeHumor.com,; and Rafat Ali, editor and publisher, ContentNext Media. The keynote speakers include Dr. Jean Twenge, author of Generation Me, and Penelope Trunk, author of Brazen Careerist. Readers of my blog can enter “KAWASAKI” and receive a 15% discount when registering. If you want to learn how to reach college students, this conference is the one to attend.