The Art of the Start 2.0

In its original form, The Art of the Start was the de-facto standard for learning how to start a company. The new version is 64 percent longer and features Guy’s latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.

To wit, business plans are no longer necessary; social media has replaced PR and advertising as the key method of promotion; crowd funding is a viable alternative to investors; and the cloud makes basic infrastructure affordable for almost any new venture.

Whether you’re an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there’s an over-abundance of advice. The Art of the Start 2.0 solves that problem by distilling Guy’s decades of experience as one of the most hardworking and irreverent people in business.

As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” This book will help you make your crazy ideas stick, through an adventure that’s more art than science–the art of the start.

What experts said about The Art of the Start 2.0:

“The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki’s generous wisdom, tips, and humor reflect his successes and failures. We can all benefit from his insights.” Arianna Huffington, president and editor in chief, Huffington Post

“This is a must-read book for every entrepreneur.” Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank

If you think you know everything you need to know about entrepreneurship, we dare you to take the test below.

Entrepreneur’s Quotient Test

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No test can determine if you’ll succeed as an entrepreneur, but this test will help you determine your level of knowledge about entrepreneurship. If you score high, it doesn’t mean you’ll succeed. If you score low, it doesn’t mean you’ll fail. But a basic understanding of these real-world concepts and conventions can make things easier, faster, and cheaper for you.

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• Congratulations on the completion of the Entrepreneur’s Quotient test. I hope that you found the quiz interesting and challenging.

  If you got a low score, this doesn’t mean you’ll fail, but acquiring this basic knowledge will surely make things go faster and easier and could save you a lot of money.

  If you got a high score, don’t be buying a Porsche yet because it’s one thing to do well in a quiz and quite another to build a successful company.

  In either case, I promise you that reading The Art of the Start, Version 2 will help you on your entrepreneurial journey.

  All the best,

  Guy Kawasaki

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1. Answered
2. Review

1. Question 1 of 21

   1. Question

   What is not an advantage of crowdfunding vis-a-vis equity funding?

   • Lower marketing requirements
   • Real-world proof of saleability
   • Shorter time to funds
   • Fewer legal constraints
   • Lack of equity dilution
   Correct
   

   Incorrect
   
2. Question 2 of 21

   2. Question

   If your company’s pre-money valuation is $4 million, and you raise $1 million, what is the post-money valuation?

   • $10 million
   • $3 million
   • $5 million
   • $6 million
   • $15 million
   Correct
   

   Incorrect
   
3. Question 3 of 21

   3. Question

   If the pre-money valuation of your company is $3 million, and you raise $1 million, what percentage of the company did you sell to investors?

   • 10 percent
   • 25 percent
   • 20 percent
   • 30 percent
   • 33 percent
   Correct
   

   Incorrect
   
4. Question 4 of 21

   4. Question

   What is vesting?

   • Dressing up for pitches.
   • Keeping company information secret.
   • Earning stock options over time.
   • Gradual increasing salary over time.
   • Using the assets of partners.
   Correct
   

   Incorrect
   
5. Question 5 of 21

   5. Question

   What is an MVP?

   • Most Valuable Product
   • Most Vilified Product
   • Minimum Viable Product
   • Men Viewing Pinterest
   • Morally Vacuous Promotion
   Correct
   

   Incorrect
   
6. Question 6 of 21

   6. Question

   True or false: when it comes to pitches, more is more.

   • True. An effective pitch contains all the information people will ever need.
   • False. An effective pitch contains only enough information to keep people interested.
   Correct
   

   Incorrect
   
7. Question 7 of 21

   7. Question

   What is the optimal number of slides in a presentation?

   • 10
   • 20
   • 60
   • 40
   Correct
   

   Incorrect
   
8. Question 8 of 21

   8. Question

   What is the best reason to form a partnership?

   • Increase revenues or decrease costs
   • Generate press coverage
   • Impress your parents
   • Scare your competition
   • Attract investors
   Correct
   

   Incorrect
   
9. Question 9 of 21

   9. Question

   If your pitch was an airplane taking off, what kind of plane should it be?

   • 747
   • F18
   • Cessna Citation
   • A380
   Correct
   

   Incorrect
   
10. Question 10 of 21

    10. Question

    What makes a company defensible?

    • Patents
    • Non-compete agreements
    • Non-disclosure agreements
    • Intellectual-property lawyers
    • None of the above
    Correct
    

    Incorrect
    
11. Question 11 of 21

    11. Question

    Ultimately, what positions your product or service?

    • Your PR firme
    • Your marketing department
    • Your pitch
    • Your investors
    • The marketplace
    Correct
    

    Incorrect
    
12. Question 12 of 21

    12. Question

    True or false: as long as the founders own the majority of the company, they maintain control.

    • True
    • False
    Correct
    

    Incorrect
    
13. Question 13 of 21

    13. Question

    What are the desirable similarities of founders?

    • Vision for the future of the industry
    • Ideal size of the company
    • Level of commitment to the company
    • All of the above
    Correct
    

    Incorrect
    
14. Question 14 of 21

    14. Question

    What is a good mantra for Nike?

    • Just do it
    • Authentic athletic performance
    • Be all you can be
    • Reward everyday moments
    • Healthy fast food
    Correct
    

    Incorrect
    
15. Question 15 of 21

    15. Question

    What is not a capital-structure problem?

    • A few founders own the vast majority of stock
    • A small group of investors doesn't want dilution
    • There are dozens of small investors
    • Previous rounds were over-priced
    • Multiple investors want to lead a round of financing
    Correct
    

    Incorrect
    
16. Question 16 of 21

    16. Question

    What phrase should a leader use less often?

    • "Where's my coffee?"
    • "I don't know."
    • "Thank you."
    • "Do what you think is right."
    • "It's my fault."
    Correct
    

    Incorrect
    
17. Question 17 of 21

    17. Question

    What are the four kinds of board members that you need?

    • "Customer"
    • "Geek"
    • "Dad"
    • "Morpheus"
    • "Jerry Maguire"
    • All
    Correct
    

    Incorrect
    
18. Question 18 of 21

    18. Question

    What is the best response when potential investors ask about the competition?

    • Explain why no one else can do what you do
    • Explain all the patents that you've filed
    • Explain what you can do that they can't
    • Explain what you can't do and they can
    • Explain what you can do that they can't and you can't do that they can
    Correct
    

    Incorrect
    
19. Question 19 of 21

    19. Question

    True or false: it is no longer necessary to write a business plan in order to get a venture-capital investment.

    • True
    • False
    Correct
    

    Incorrect
    
20. Question 20 of 21

    20. Question

    What will help you rock a panel?

    • Fake interest in what the other panelists are saying
    • Looking at the audience, not the moderator, when responding
    • Providing plain, simple, and short answers
    • Trying to entertain, not just inform, the audience
    • All
    Correct
    

    Incorrect
    
21. Question 21 of 21

    21. Question

    What is optimal mixture of content and promotion on social media?

    • 50 percent content, 50 percent promotion
    • 90 percent promotion, 10 percent content
    • 5 percent promotion, 95 percent content
    • 100 percent content
    • 80 percent promotion, 20 percent content
    Correct
    

    Incorrect