The Art of the Start 2.0

The Art of the Start 2.0

In its original form, The Art of the Start was the de-facto standard for learning how to start a company. The new version is 64 percent longer and features Guy’s latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.

To wit, business plans are no longer necessary; social media has replaced PR and advertising as the key method of promotion; crowd funding is a viable alternative to investors; and the cloud makes basic infrastructure affordable for almost any new venture.

Whether you’re an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there’s an over-abundance of advice. The Art of the Start 2.0 solves that problem by distilling Guy’s decades of experience as one of the most hardworking and irreverent people in business.

As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” This book will help you make your crazy ideas stick, through an adventure that’s more art than science–the art of the start.

What experts said about The Art of the Start 2.0:

The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki’s generous wisdom, tips, and humor reflect his successes and failures. We can all benefit from his insights.” Arianna Huffington, president and editor in chief, Huffington Post

Mark Cuban

“This is a must-read book for every entrepreneur.” Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank

If you think you know everything you need to know about entrepreneurship, we dare you to take the test below.

Entrepreneur’s Quotient Test

No test can determine if you’ll succeed as an entrepreneur, but this test will help you determine your level of knowledge about entrepreneurship. If you score high, it doesn’t mean you’ll succeed. If you score low, it doesn’t mean you’ll fail. But a basic understanding of these real-world concepts and conventions can make things easier, faster, and cheaper for you.

Reviews

Here are the reviews of The Art of the Start 2.0:

There’s really no other way of putting it. Kawasaki’s new book is THE guide book to creating a successful entrepreneurial business… If you only read one book in your career, this should be it.
Geoffrey James for Inc. Magazine

The book is a compelling read…
Performance Gurus

Guy Kawasaki does it again with great tips, tricks and fabulous guidelines for anyone starting anything.
Joerg Strotmann

When you get pregnant, you read What to Expect When you’re Expecting. When you get laid off, you read What Color is Your Parachute?. When you get entrepreneurial, you read The Art of the Start 2.0.
800CEO-Read

I would recommend it for anyone who is considering answering that little voice in their head, telling them to start something.
Liz Straus, Successful and Outstanding Blog(gers)

If knowledge is currency, ‘Art of the Start 2.0’ is a goldmine!
Adrienne Young, Adrienne Young Communications

In my opinion, it’s worth its weight in gold. The Art of the Start 2.0 is a book that you should not just borrow from a friend, but you should buy.
Wendy Kelly, Custom Fit Online

In short, this book teaches you everything about business that MBA programs don’t.
Roger Dooley, author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and Forbes contributor

I’ve tried, in earnest, to poke holes or truly disagree with anything in the book. It’s about as ironclad as a book can be.
Matthew May

The Art of the Start 2.0 might be the ultimate entrepreneurship handbook. Dig in.
Michel Reibel

It’s indispensable reading for entrepreneurs not only because it’s chock-full of advice and action items, backed by Kawasaki’s proven business wisdom, but also because he delivers them in accessible terms and with plentiful illustrative examples.
Akira Hirai

The Art of the Start 2.0 will be very helpful to people who want not only earn more money, but also change the world.
IntNetwork Plus

Resources

Here are resources to help you gain even greater value from reading The Art of the Start 2.0:

  • Media kit containing cover graphics in multiple sizes optimized for social-media platforms.
  • Excel, PowerPoint, and Word templates for financial projections, pitches, and business plans (even though the book says that business plans are no longer necessary).

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