The recordings of the “A Brand You World – 2007 Global Telesummit” are now online as MP3s and iTunes Podcasts. It includes people like Jason Alba, Richard Bolles, and Andy Sernovitz. If you want to learn how to market yourself, check them out.
Personal Branding MP3s Now Available
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About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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Looking forward to checking this out. Thank you!
Do you have to have a personal brand if you are just a regular working stiff? What if you aren’t looking for a creative position, or if you’re not an entrepreneur, or not a peson who wants to be CEO? WOuld a “personal brand” be overkill?
Guy, thanks for participating in this event, and for promoting it (and thanks for the callout – I’ve always wondered what it would take to get GK to put my name in his blog :p)
– Jason Alba
Just wanted to mention that my session on how a personal brand can help your career might answer the question posted by Steve about whether a regular working stiff needs a personal brand. The short answer: Absolutely!!
Anita Bruzzese
www.45things.com