About Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

The Art of the Pitch

Forget “I think, therefore I am.” For entrepreneurs, the operative phrase is, “I pitch, therefore I am.” Pitching isn’t only for raising money—it’s for reaching agreement, and agreement can yield many good outcomes including sales, partnerships, and new hires. Here are the key elements of a great pitch. […]

The Only 10 Slides You Need in Your Pitch

I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. This rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a [...]

By |2019-12-04T05:17:18-08:00March 5th, 2015|Categories: Books, Entrepreneurship, Pitching and Presenting, Venture Capital|Tags: |46 Comments

The Art of Simple Questions: How Simple Questions Lead to Great Innovations

There is a myth that successful companies begin with grandiose ambitions. The implication is that entrepreneurs should start with megalomaniac goals in order to succeed. To the contrary, my observation is that great companies began by wondering about simple things, and this leads to asking simple questions that beget companies: […]

By |2016-10-24T14:09:17-07:00March 3rd, 2015|Categories: Books, Entrepreneurship, Innovation|Tags: , , |7 Comments

Top 10 Ways to Capture Attention

This is a guest post by Ben Parr, the author of Captivology. You probably deal with attention issues every day. How do I get the attention of new customers? How do I retain the attention of existing clients? How do I captivate my boss or my upcoming date? It’s a hard problem to solve, especially [...]

By |2016-10-24T14:09:19-07:00March 2nd, 2015|Categories: Marketing and Sales, Pitching and Presenting, Social Media|Tags: |0 Comments

The Meaning of Meaning

When I was a venture capitalist, I noticed that entrepreneurs whose primary goal was to make money usually failed. This is because this kind of entrepreneur attracts other people who want to make money, and then when the company doesn’t pay out big bucks immediately (and no startup does), these folks look for greener pastures. [...]

By |2015-03-17T09:13:51-07:00March 1st, 2015|Categories: Entrepreneurship, Life, Management|Tags: |4 Comments

The Art of the Business Model

A good business model forces you to answer two simple questions: “Who has your money in their pockets?” And “How are you going to get it into your pocket?” These questions may lack subtlety, but making money isn’t a subtle process. More elegantly stated, the first question involves identifying your customer and the need that [...]

By |2015-03-18T07:42:53-07:00February 24th, 2015|Categories: Books, Entrepreneurship|Tags: , |7 Comments

The Story of a Million-Dollar Etsy Business

Interesting story of how Alicia Shaffer sells $1 million of fashion items via her Etsy shop. It’s fantastic that Etsy has created a market like this–democratizing commerce and crafts! http://www.fastcodesign.com/3042352/how-one-knitter-makes-almost-1-million-a-year-on-etsy There is some controversy about whether her products are handcrafted “enough,” but there are marketing lessons to learn from her success, nonetheless!

By |2015-03-17T09:13:55-07:00February 23rd, 2015|Categories: Entrepreneurship, Marketing and Sales|0 Comments

My Advice to 22 Year-Olds

As I write this, I’m just past the big 6O. Here’s some advice based on thirty-eight more years of living than you have. I don’t expect you to believe everything I say–when I was twenty-two I wouldn’t listen to someone this old, but maybe some of this will resonate with you: […]

By |2016-10-24T14:09:22-07:00February 22nd, 2015|Categories: Events, Life|Tags: |52 Comments

How to Find a Co-Founder

People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, [...]

By |2016-10-24T14:09:25-07:00February 21st, 2015|Categories: Entrepreneurship|Tags: , |11 Comments

The Art of Evangelism

A long time ago I was a revolutionary at Apple. My job title was “software evangelist.” My responsibility was to evangelize Macintosh to software developers. Later my title was “chief evangelist,” and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity. […]

By |2016-11-11T07:15:59-08:00April 29th, 2014|Categories: Books|Tags: , , , , |7 Comments

APE: How to Publish a Book

In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.” [...]