Demystifying “Above the Fold”


Read a great little piece about placing ads “above the fold”—that is, before readers have to click or scroll. Most people believe that’s the best place for ads. This article, called “Demystifying ‘Above the Fold'” is important to read for its contrarian approach to this belief. It states that people are often so intent on reading content may not notice any ads above the fold. Better places to insert them are at “action points” like Comments or Links.

By | 2016-10-24T14:16:38+00:00 February 24th, 2008|Categories: Entrepreneurship|0 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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