Over at the American Express Open Forum I posted an interview with Lee Aase. He manages syndication and social media for Mayo Clinic. In this interview he explains the history of Mayo Clinic’s use of social media and how effective this effort has been. If you’re considering social media for your organization, it’s a worthwhile read. Click here to read it.
How Mayo Clinic Uses Social Media
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About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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