How to Launch (And Why Scaling Doesn’t Matter)

In the early days of starting up, the ability to scale is overrated. “Scale,” in case you haven’t heard the term, refers to the concept that there are processes in place that are fast, cheap, and repeatable because there will soon be millions of customers who generate billions of dollars of revenue. [...]

By |2016-10-24T14:08:52-07:00May 4th, 2015|Categories: Books, Entrepreneurship, Marketing and Sales|Tags: , |8 Comments

The Art of Branding

In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot control what people think of your brand. Under these assumptions, most companies need all the help they can get. […]

By |2016-10-24T14:08:56-07:00April 20th, 2015|Categories: Marketing and Sales|0 Comments

How to Spread the Word When Information Flows Faster Than Clout

In their book, Absolute Value: What Really Influences Customers In The Age of (Nearly) Perfect Information, Emanuel Rosen and Itamar Simonson explain a new approach to planting seeds to build awareness for a new product or service. Their idea is that the gradual adoption, trickle-down approach that started when Moses went to see God is [...]

By |2016-10-24T14:09:00-07:00April 13th, 2015|Categories: Books, Marketing and Sales|Tags: , |3 Comments

Top 10 Ways to Capture Attention

This is a guest post by Ben Parr, the author of Captivology. You probably deal with attention issues every day. How do I get the attention of new customers? How do I retain the attention of existing clients? How do I captivate my boss or my upcoming date? It’s a hard problem to solve, especially [...]

By |2016-10-24T14:09:19-07:00March 2nd, 2015|Categories: Marketing and Sales, Pitching and Presenting, Social Media|Tags: |0 Comments

The Story of a Million-Dollar Etsy Business

Interesting story of how Alicia Shaffer sells $1 million of fashion items via her Etsy shop. It’s fantastic that Etsy has created a market like this–democratizing commerce and crafts! http://www.fastcodesign.com/3042352/how-one-knitter-makes-almost-1-million-a-year-on-etsy There is some controversy about whether her products are handcrafted “enough,” but there are marketing lessons to learn from her success, nonetheless!

By |2015-03-17T09:13:55-07:00February 23rd, 2015|Categories: Entrepreneurship, Marketing and Sales|0 Comments

How to Stick Out in the Crowd

Over at the American Express Open Forum, I’ve posted an article called “The Lesson of Satzuma.” This is explains how a tiny company called Satzuma stood out of the CES crowd by focusing on a fun group of products. Check it out as a marketing lesson. Learn more about marketing.

By |2015-03-17T09:18:42-07:00January 23rd, 2010|Categories: Marketing and Sales|0 Comments

How to Use Social Media

Dan Zarrella, social-media maven, explains how and when to use social media site such as Facebook and Twitter. He is the author of The Social Media Marketing Book. Read the post if you’re wondering how to optimize your social-marketing efforts.

By |2015-03-17T09:19:16-07:00November 23rd, 2009|Categories: Marketing and Sales|0 Comments

How to Get Found

The reality is that people and technology is getting better and better a blocking out unwanted interruptions—aka, “marketing.” Brian Halligan is the CEO of HubSpot, and he explains in my post on the American Express Open Forum “how to get found.” It’s all about creating great stuff and letting Google et al do what they [...]

By |2015-03-17T09:21:14-07:00November 4th, 2009|Categories: Marketing and Sales|0 Comments

Is Advertising Dead?

A few weeks ago Garage ran a conference called Revenue Bootcamp. One of the panel featured a group of experts discussing whether advertising was dead for a website revenue model. These experts represent Facebook, Yahoo, Glam, Federated Media, and Microsoft. Click here if you’re interested in using the advertising model.

By |2015-03-17T09:21:29-07:00September 6th, 2009|Categories: Events, Marketing and Sales|0 Comments

Will Anyone Pay for Anything?

Over at the American Express Open Forum I posted an article about a panel of young people discussing how they use the Internet, what they pay for, what they would pay for, and what they won’t pay for. Fascinating stuff if you’re trying to make a web business work. Click here to read it.

By |2015-03-17T09:21:47-07:00August 5th, 2009|Categories: Marketing and Sales|0 Comments

How Mayo Clinic Uses Social Media

Over at the American Express Open Forum I posted an interview with Lee Aase. He manages syndication and social media for Mayo Clinic. In this interview he explains the history of Mayo Clinic’s use of social media and how effective this effort has been. If you’re considering social media for your organization, it’s a worthwhile [...]

By |2016-10-24T14:11:36-07:00June 23rd, 2009|Categories: Marketing and Sales|0 Comments

How to Build a Brand Community

Dave Balter, the founder of BzzAgent, provided me with ten tips for building a brand community. Check out his tips here if you're trying to build an online community for your company. Please mark it “found useful” if you did. More about social media at Socialmedia.alltop.

By |2016-10-24T14:11:54-07:00May 18th, 2009|Categories: Marketing and Sales|0 Comments

Selling by Ben Stein

In “The Sales Profession: Attention Must Still Be Paid,” Ben Stein explains how a summer job selling shoes taught him how to sell. I feel the same way about my first real job: selling jewelry. I learned more about sales, marketing, and evangelism schlepping gold and diamonds than in any high-tech position since. If you [...]

By |2015-03-17T09:23:50-07:00April 27th, 2009|Categories: Marketing and Sales|0 Comments
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