How to Be a Demo God

Several times a year a group of executives from startups do a six-minute demo of their products to an audience of venture capitalists, analysts, and journalists. This name of the event is, logically, DEMO. It’s a great occasion—especially if you understand the dance that’s going on: Entrepreneurs acting as if they don’t need venture capital, [...]

By | 2016-10-24T14:09:04+00:00 March 30th, 2015|Categories: Books|Tags: , , |7 Comments

Top 10 Ways to Capture Attention

This is a guest post by Ben Parr, the author of Captivology. You probably deal with attention issues every day. How do I get the attention of new customers? How do I retain the attention of existing clients? How do I captivate my boss or my upcoming date? It’s a hard problem to solve, especially [...]

By | 2016-10-24T14:09:19+00:00 March 2nd, 2015|Categories: Marketing and Sales, Pitching and Presenting, Social Media|Tags: |0 Comments

My Advice to 22 Year-Olds

As I write this, I’m just past the big 6O. Here’s some advice based on thirty-eight more years of living than you have. I don’t expect you to believe everything I say–when I was twenty-two I wouldn’t listen to someone this old, but maybe some of this will resonate with you: […]

By | 2016-10-24T14:09:22+00:00 February 22nd, 2015|Categories: Events, Life|Tags: |52 Comments

How to Find a Co-Founder

People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, [...]

By | 2016-10-24T14:09:25+00:00 February 21st, 2015|Categories: Entrepreneurship|Tags: , |6 Comments

The Art of Evangelism

A long time ago I was a revolutionary at Apple. My job title was “software evangelist.” My responsibility was to evangelize Macintosh to software developers. Later my title was “chief evangelist,” and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity. […]

By | 2016-11-11T07:15:59+00:00 April 29th, 2014|Categories: Books|Tags: , , , , |4 Comments

APE: How to Publish a Book

In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.” [...]

How to Create an Enchanting Pitch #OfficeandGuyK

Welcome to the first in a series of blog posts I’ll be doing as part of a partnership with Microsoft and Office Web Apps. Over the next two weeks, I’ll cover everything a budding entrepreneur needs to turn an idea into an enchanting investment opportunity—from the perfect pitch to a killer business plan to financial [...]

By | 2016-10-24T14:09:46+00:00 January 9th, 2012|Categories: Entrepreneurship|Tags: , , , |0 Comments

Macintosh 25th Anniversary Reunion: Where Did Time Go?

On January 24, 1984 Apple introduced Macintosh. Many of us who worked in the Macintosh division are now asking, “Where did the time go?” The Division had a reunion at the home of Alain Rossman (software evangelist) and Joanna Hoffman (the division’s conscience and first marketing person) to celebrate this occasion, and these are pictures [...]

By | 2016-10-24T14:12:26+00:00 January 26th, 2009|Categories: Innovation|Tags: |0 Comments

Reality Check Checklist + the Best Foreword in the History of Man

My new book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition is now available. The cover price is $29.95. It is approximately 500 pages long--twice the length of The Art of the Start. This book is the "superset" of all my books, articles, and blogs. I wrote it to provide answers [...]

By | 2016-10-24T14:13:11+00:00 October 30th, 2008|Categories: Books, Entrepreneurship|Tags: , , , , |0 Comments

Guy’s Index of Absurdity: The Top Ten Ways to Tell If Things Are Really Bad

The experts are promulgating many esoteric ways to determine the financial condition of the economy. It's irrational to base one's mood on the Dow Jones Industrial Average (DJIA). After all, (a) what does that have to do with the real world? And (b) it reflects the buying (and selling) decisions of the same investment bankers [...]

By | 2016-10-24T14:13:20+00:00 October 13th, 2008|Categories: Events, Management|Tags: , |0 Comments

Lessons You Can Learn From the Movies

I posted an entry called "What You Can Learn From Hollywood" over at the American Express small business blog. I derived these lessons from the work of Scott Kirsner. He studied the movie industry and ended up writing a book called Inventing the Movies: Hollywood's Epic Battle Between Innovation and the Status Quo, from Thomas [...]

By | 2016-10-24T14:13:23+00:00 October 6th, 2008|Categories: Entrepreneurship|Tags: |0 Comments

The Inside Word on Word-of-Mouth Marketing

In this interview Dave Balter explains word-of-mouth marketing. Balter founded BzzAgent in 2002. His company has provided word-of-mouth media services for dozens of Fortune 500 companies and has been featured in The New York Times Sunday Magazine, The Wall Street Journal, The Economist, and on National Public Radio. He is also co-founder and current board [...]

By | 2016-10-24T14:15:07+00:00 June 15th, 2008|Categories: Marketing and Sales|Tags: |0 Comments

The Art of the Perfect Pint Pour

You learn something new everyday. For example, I visited the St. James Gate Brewery of Guinness the other day in Dublin, Ireland and learned how to properly pour a point of Guinness. This is where the real production happens. This facility brews roughly three million pints per day. The tourist part of the facility is [...]

By | 2016-10-24T14:16:31+00:00 March 4th, 2008|Categories: Cool Stuff|Tags: |0 Comments

Ten Questions With Garr Reynolds

All hail Garr Reynolds! He has written the definitive book about making great presentations: Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter). To give you a taste of his book (and increase my link count), here are ten questions (really thirteen) with Garr. Question: Who indexed your book? I know I’m [...]

By | 2016-10-24T14:17:10+00:00 January 14th, 2008|Categories: Pitching and Presenting|Tags: , |6 Comments

Amazon Announced Kindle

Today Amazon announced its foray into selling hardware with a data service. The device is called “Kindle,” and it represents a daring move for an “online bookstore.” You’re going to see two kinds of reviews: bad ones from people who haven’t used it and good ones from people who have. It’s that kind of product—plus [...]

By | 2016-10-24T14:17:42+00:00 November 19th, 2007|Categories: Cool Stuff|Tags: |47 Comments