How to Find a Co-Founder

People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, but it takes a team to make a new venture work.

Derek Sivers, the co-founder of CD Baby, said it best: “The first follower is what transforms the lone nut into a leader.”

In some instances the first follower is the first customer, but most often the first follower is the second employee of a company — that is, the co-founder.

There are few factors that can make a company more successful, fun, and epic than an awesome co-founder. There are few factors that can make a company more unsuccessful, aggravating, and pathetic than an incompetent, lazy, or dishonest co-founder. This article explains the art of the picking a co-founder.

What Co-Founders Should Share

Co-founders need to have both similarities and differences in order for a company to succeed. First, here are the ways that you and your co-founder should match:

  • Vision: Although this term has become an overused word uttered by wannabe visionaries, in the context of soul mates, it means that founders share a similar intuition for how the startup and market will evolve. For example, if one founder believes that computers will remain a business tool for large organizations, and the other believes the future is small, cheap, and easy-to-use personal computers for everyone, they aren’t a good match.
  • Size: Not everyone wants to build an empire. Not everyone wants a lifestyle business. There aren’t right and wrong expectations; there are only expectations that match or don’t match. This doesn’t mean founders can know what they want at the start, but it’s nice if they’re at least on the same page.
  • Commitment: Founders should share the same level of commitment. Does the startup, family, or a balanced life come first? It’s hard to make a startup work when the founders have different priorities. One founder wanting to work for two years and flipping the startup for a quick sale and the other wanting to create a company that will endure for decades will create problems. Ideally, founders agree that they’re in it for at least 10 years.

How Co-Founders Should Differ

There are desirable differences because a startup faces so many challenges that different skills and perspectives are essential. Here are the ways that you and your co-founder should differ.

  • Expertise: At a minimum, a startup needs at least one person to make the product (Steve Wozniak) and one person to sell it (Steve Jobs). Founders need to complement each other to build a great organization.
  • Orientation: Some people like to sweat the details (microscopes). Others like to ignore the details and worry about the big issues (telescopes). A successful startup needs both types of founders to succeed (gyroscopes).
  • Perspective: The more perspectives, the merrier. These can include young versus old, rich versus poor, male versus female, urban versus country, engineering versus sales, techie versus touchy, Muslim versus Christian, straight versus gay, Android versus iOS, and Macintosh versus Windows.

Words of Wisdom

The process of picking a co-founder is fraught with risk because undoing a cofounder is a difficult and time-consuming process. It is similar to the selection of a spouse in many ways — including the risk of divorce. Here are some concepts to keep in mind.

  • Do not rush. Founders may have to work together for decades, so add them like you would pick a spouse — assuming you’re not a serial divorcee. Like marriage, it’s better to get married too late than too early. Take your time because breaking up is very hard to do.
  • Do not add founders to enhance fundability. The reason to bring in additional founders — and any other employee but especially founders — is to make your startup stronger and more likely to succeed. Ask yourself, “Would I hire this guy if we didn’t need funding?” If your answer is no, you’d be insane to hire him.
  • Assume the best, but plan for the worst. Founding teams blow up all the time. Your startup may be the exception, but just in case, make everyone (including yourself) vest his stock over time. This prevents people who leave in less than four years from owning a large amount of equity. This is the entrepreneurial equivalent of a pre-nuptial agreement.

Shopping Cart Wheels

I leave you with one more practical and tactical tip. I call it the Shopping Center Test. Suppose you’re at a shopping center and you see someone you’re considering as your co-founder, but he or she has not yet seen you. You have choices: rush over to say hello, depend on serendipity to come face-to-face, or got to another store.

If you’re strong initial reaction isn’t to dash over to the person, do not make him or her your co-founder. This is the second most important relationship you’ll ever make in your life — maybe the most important, in fact. So go slow, do it right, and hopefully do it once.

By |2016-10-24T14:09:25+00:00February 21st, 2015|Categories: Entrepreneurship|Tags: , |10 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


  1. Perry Chan February 22, 2015 at 5:52 am - Reply

    Great article Guy! Will you be at LAUNCH by any chance?

  2. ajo February 24, 2015 at 2:07 am - Reply

    Very Great Post Guy. I would love to know your thoughts on my website

  3. Jasmir Ettummal February 24, 2015 at 9:51 am - Reply

    Actually came across to this on the right time. Apart from saying as guidance for finding co-founder, I think this also gives enlighten to those who are already co-founders and confused about what is their role or activity? or why am I in?.

  4. Founder2be April 21, 2015 at 1:59 am - Reply

    Very well put! By far the best write-up on this topic: aligned on the goal, complimentary on the execution. Very succinct!

    Would have liked to see a mention on how to find a co-founder: from friends, intros, online, offline, etc.

  5. Sushmita Chatterjee August 14, 2015 at 2:42 pm - Reply

    I have him as one of my linked in influencer as his words are simple , meaningful without using jargon , buzz words thrown around in the internet from so many “advisors” . This is also true for people who are new founders , having worked at full time jobs before and have a passion or a product but do not know whether they are right in deciding about a co-founder .The approach to just have a co-founder to seek funding or give some credentials to your startup is not the correct approach . It is indeed like a marriage of minds and personalities.

  6. mattbrainhub September 30, 2016 at 7:18 am - Reply

    As always – Great post Guy!

    You got me inspired to share my thoughts about finding a technical co-founder. The most important point is to start to work before you have a technical co-founder, even on a wireframe or prototype.

  7. Connor Wilson September 16, 2017 at 8:55 am - Reply

    Really sound advice. I really like the 2nd point on adding cofounder to enhance funadblity. Vesting is another area where many founders fail.
    I have two questions:
    1. How founder can focus on deliverable that ties with company value in a vesting agreement? Is there a place where people can get some real examples?
    2. Would you recommend using online sites to find cofounders? For example,, which is a virtual incubator, offers cofounder listings or that a specialized site for finding cofounders.

  8. shashank s May 9, 2018 at 9:01 pm - Reply

    Good piece of information Guy.
    Often, entrepreneurs make the mistake of adding cofounders to generate additional funds. As you mentioned, focus should be on vision and business objectives

  9. Remi May 10, 2018 at 9:51 am - Reply

    Very professional article. Thank you

  10. Jacqueline Orton July 5, 2018 at 10:22 am - Reply

    Best article ever!

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