How to Launch (And Why Scaling Doesn’t Matter)

In the early days of starting up, the ability to scale is overrated. “Scale,” in case you haven’t heard the term, refers to the concept that there are processes in place that are fast, cheap, and repeatable because there will soon be millions of customers who generate billions of dollars of revenue. […]

By | 2016-10-24T14:08:52+00:00 May 4th, 2015|Categories: Books, Entrepreneurship, Marketing and Sales|Tags: , |6 Comments

How to Pick Advisors

Once upon a time there were two engineering PhDs who were clueless about how to start a company. All they knew how to do was code. They were so desperate for money and adult supervision that when an experienced businessperson showed interest and offered to help raise money, they, in their own words, “followed him [...]

By | 2016-10-24T14:08:54+00:00 April 27th, 2015|Categories: Books, Entrepreneurship|Tags: , |6 Comments

How to Spread the Word When Information Flows Faster Than Clout

In their book, Absolute Value: What Really Influences Customers In The Age of (Nearly) Perfect Information, Emanuel Rosen and Itamar Simonson explain a new approach to planting seeds to build awareness for a new product or service. Their idea is that the gradual adoption, trickle-down approach that started when Moses went to see God is [...]

By | 2016-10-24T14:09:00+00:00 April 13th, 2015|Categories: Books, Marketing and Sales|Tags: , |3 Comments

How to Be a Demo God

Several times a year a group of executives from startups do a six-minute demo of their products to an audience of venture capitalists, analysts, and journalists. This name of the event is, logically, DEMO. It’s a great occasion—especially if you understand the dance that’s going on: Entrepreneurs acting as if they don’t need venture capital, [...]

By | 2016-10-24T14:09:04+00:00 March 30th, 2015|Categories: Books|Tags: , , |7 Comments

The Art of Leading

Some aspiring entrepreneurs are already working for a big company. Like external entrepreneurs, they dream of creating innovative products. They, too, must prototype, position, pitch, bootstrap, recruit, fund, partner, sell, and support. The purpose of this minichapter is to explain how to do all this when you’re employed by a large business. […]

By | 2016-10-24T14:09:07+00:00 March 23rd, 2015|Categories: Books, Entrepreneurship|Tags: , , |2 Comments

The Art of Keeping Things Simple

Entrepreneurs face hundreds of decisions when they start a company, and there’s often a temptation to optimize each one of them—sometimes by breaking new ground. However, it’s best to focus one’s energy and attention on milestone issues. My experience and expertise is with US companies, but these are generally accepted startup practices: […]

By | 2016-10-24T14:09:09+00:00 March 18th, 2015|Categories: Books|Tags: , |2 Comments

The Art of the Pitch

Forget “I think, therefore I am.” For entrepreneurs, the operative phrase is, “I pitch, therefore I am.” Pitching isn’t only for raising money—it’s for reaching agreement, and agreement can yield many good outcomes including sales, partnerships, and new hires. Here are the key elements of a great pitch. […]

The Art of Simple Questions: How Simple Questions Lead to Great Innovations

There is a myth that successful companies begin with grandiose ambitions. The implication is that entrepreneurs should start with megalomaniac goals in order to succeed. To the contrary, my observation is that great companies began by wondering about simple things, and this leads to asking simple questions that beget companies: […]

By | 2016-10-24T14:09:17+00:00 March 3rd, 2015|Categories: Books, Entrepreneurship, Innovation|Tags: , , |6 Comments

The Meaning of Meaning

When I was a venture capitalist, I noticed that entrepreneurs whose primary goal was to make money usually failed. This is because this kind of entrepreneur attracts other people who want to make money, and then when the company doesn’t pay out big bucks immediately (and no startup does), these folks look for greener pastures. [...]

By | 2015-03-17T09:13:51+00:00 March 1st, 2015|Categories: Entrepreneurship, Life, Management|Tags: |4 Comments

The Art of the Business Model

A good business model forces you to answer two simple questions: “Who has your money in their pockets?” And “How are you going to get it into your pocket?” These questions may lack subtlety, but making money isn’t a subtle process. More elegantly stated, the first question involves identifying your customer and the need that [...]

By | 2015-03-18T07:42:53+00:00 February 24th, 2015|Categories: Books, Entrepreneurship|Tags: , |7 Comments

How to Find a Co-Founder

People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, [...]

By | 2016-10-24T14:09:25+00:00 February 21st, 2015|Categories: Entrepreneurship|Tags: , |7 Comments

The Art of Evangelism

A long time ago I was a revolutionary at Apple. My job title was “software evangelist.” My responsibility was to evangelize Macintosh to software developers. Later my title was “chief evangelist,” and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity. […]

By | 2016-11-11T07:15:59+00:00 April 29th, 2014|Categories: Books|Tags: , , , , |4 Comments

APE: How to Publish a Book

In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.” [...]

Raising Money: What Not to Say and What Not to Believe #OfficeandGuyK

Over the past two weeks via my partnership with Microsoft and Office Web Apps, I’ve provided templates of models for you to create enchanting PowerPoint pitches, Excel spreadsheets, and Word business plans. They are all available for you to download here. I hope these documents and blog posts help you save a boatload of time [...]

By | 2016-10-24T14:09:40+00:00 January 20th, 2012|Categories: Venture Capital|Tags: , , |0 Comments

How to Create an Enchanting Financial Forecast #OfficeandGuyK

This is the third post in my Microsoft partnership, and it’s all about numbers. The topic is crafting your financial forecast to include in your pitch. Bill Reichert, my partner at Garage Technology Ventures, created an Excel model and wrote this blog post. There’s a lesson in this too: Get the best person for the [...]

By | 2016-10-24T14:09:42+00:00 January 17th, 2012|Categories: Entrepreneurship|Tags: , |0 Comments

How to Create an Enchanting Pitch #OfficeandGuyK

Welcome to the first in a series of blog posts I’ll be doing as part of a partnership with Microsoft and Office Web Apps. Over the next two weeks, I’ll cover everything a budding entrepreneur needs to turn an idea into an enchanting investment opportunity—from the perfect pitch to a killer business plan to financial [...]

By | 2016-10-24T14:09:46+00:00 January 9th, 2012|Categories: Entrepreneurship|Tags: , , , |1 Comment

How do publish thee? Let me count the ways.

At long last my latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, is available. Here are the ways to order it. As an indication of what the critics think of it, this is the Kirkus review: Apple’s former chief evangelist leads businessfolk down the path to enchantment. The entrepreneur’s entrepreneur is back [...]

By | 2016-10-24T14:09:54+00:00 March 9th, 2011|Categories: Books|Tags: , , |0 Comments