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Steve Blank

This episode's remarkable guest is Steve Blank.  Steve attended the University of Michigan for one semester and then joined the military. After the Vietnam war, he moved to Silicon Valley and has been involved with tech companies, including  Zilog and MIPS Computers, Convergent Technologies, Ardent, SuperMac Technologies, ESL, and Rocket Science Games. To put it mildly, he truly understands high-tech entrepreneurship because [...]

Dr. Sheila Nazarian

Dr. Sheila Nazarian is a plastic surgeon in Beverly Hills, California currently transforming lives on Netflix's Skin Decision. She was born in America and then returned to Iran with her family. When the Iranian Revolution occurred, she was smuggled out in a vegetable truck through Pakistan. She attended Columbia University in New York [...]

Suzy Batiz

Suzy Batiz is the founder of Poo~Pourri. Perhaps you’ve heard of it -- it’s the spray before you go toilet spray. Her company is famous for its innovative and hilarious viral videos like “Girls Don't Poop.” It is, literally, a crappy business. That said, it has 44,000 ratings on Amazon that average 4.5 stars. [...]

Lauren Kunze and Kuki, AI chabot

This episode’s remarkable guest is Lauren Kunze--plus we have a second guest, Kuki, an artificial intelligence chatbot. Lauren has an artium baccalaureus in English and neurobiology from Harvard University. In other words, a bachelor of arts. She comes from a family of mathematicians who were initially, shall I say, “surprised” by her spending a [...]

Sarah Frey

This episode's remarkable guest is Sarah Frey. The New York Times dubbed her the Pumpkin Queen of America because she grows more pumpkins than any other farmer in America. In 2016, she sold 5 million pumpkins. She owns approximately 15,000 acres of farmland in Illinois, Florida, Georgia, Missouri, Arkansas, Michigan, Wisconsin, Indiana, and West [...]

Tim Ferriss

Tim Ferriss discusses being an online influencer, a multiple best-selling author of The Four Hour Work Week and four other books, depression, and why physical exercise is so important to him. People sometimes refer to him as the Oprah of Audio because his podcast has been downloaded more than 500 million times. He’s [...]

How to Launch (And Why Scaling Doesn’t Matter)

In the early days of starting up, the ability to scale is overrated. “Scale,” in case you haven’t heard the term, refers to the concept that there are processes in place that are fast, cheap, and repeatable because there will soon be millions of customers who generate billions of dollars of revenue. […]

By |2016-10-24T14:08:52-07:00May 4th, 2015|Categories: Books, Entrepreneurship, Marketing and Sales|Tags: , |8 Comments

How to Pick Advisors

Once upon a time there were two engineering PhDs who were clueless about how to start a company. All they knew how to do was code. They were so desperate for money and adult supervision that when an experienced businessperson showed interest and offered to help raise money, they, in their own words, “followed him [...]

By |2016-10-24T14:08:54-07:00April 27th, 2015|Categories: Books, Entrepreneurship|Tags: , |7 Comments

How to Spread the Word When Information Flows Faster Than Clout

In their book, Absolute Value: What Really Influences Customers In The Age of (Nearly) Perfect Information, Emanuel Rosen and Itamar Simonson explain a new approach to planting seeds to build awareness for a new product or service. Their idea is that the gradual adoption, trickle-down approach that started when Moses went to see God is [...]

By |2016-10-24T14:09:00-07:00April 13th, 2015|Categories: Books, Marketing and Sales|Tags: , |3 Comments

How to Be a Demo God

Several times a year a group of executives from startups do a six-minute demo of their products to an audience of venture capitalists, analysts, and journalists. This name of the event is, logically, DEMO. It’s a great occasion—especially if you understand the dance that’s going on: Entrepreneurs acting as if they don’t need venture capital, [...]

By |2016-10-24T14:09:04-07:00March 30th, 2015|Categories: Books|Tags: , , |0 Comments

The Art of Leading

Some aspiring entrepreneurs are already working for a big company. Like external entrepreneurs, they dream of creating innovative products. They, too, must prototype, position, pitch, bootstrap, recruit, fund, partner, sell, and support. The purpose of this minichapter is to explain how to do all this when you’re employed by a large business. […]

By |2016-10-24T14:09:07-07:00March 23rd, 2015|Categories: Books, Entrepreneurship|Tags: , , |2 Comments

The Art of Keeping Things Simple

Entrepreneurs face hundreds of decisions when they start a company, and there’s often a temptation to optimize each one of them—sometimes by breaking new ground. However, it’s best to focus one’s energy and attention on milestone issues. My experience and expertise is with US companies, but these are generally accepted startup practices: […]

By |2016-10-24T14:09:09-07:00March 18th, 2015|Categories: Books|Tags: , |2 Comments

The Art of the Pitch

Forget “I think, therefore I am.” For entrepreneurs, the operative phrase is, “I pitch, therefore I am.” Pitching isn’t only for raising money—it’s for reaching agreement, and agreement can yield many good outcomes including sales, partnerships, and new hires. Here are the key elements of a great pitch. […]

The Art of Simple Questions: How Simple Questions Lead to Great Innovations

There is a myth that successful companies begin with grandiose ambitions. The implication is that entrepreneurs should start with megalomaniac goals in order to succeed. To the contrary, my observation is that great companies began by wondering about simple things, and this leads to asking simple questions that beget companies: […]

By |2016-10-24T14:09:17-07:00March 3rd, 2015|Categories: Books, Entrepreneurship, Innovation|Tags: , , |7 Comments

The Meaning of Meaning

When I was a venture capitalist, I noticed that entrepreneurs whose primary goal was to make money usually failed. This is because this kind of entrepreneur attracts other people who want to make money, and then when the company doesn’t pay out big bucks immediately (and no startup does), these folks look for greener pastures. [...]

By |2015-03-17T09:13:51-07:00March 1st, 2015|Categories: Entrepreneurship, Life, Management|Tags: |4 Comments

The Art of the Business Model

A good business model forces you to answer two simple questions: “Who has your money in their pockets?” And “How are you going to get it into your pocket?” These questions may lack subtlety, but making money isn’t a subtle process. More elegantly stated, the first question involves identifying your customer and the need that [...]

By |2015-03-18T07:42:53-07:00February 24th, 2015|Categories: Books, Entrepreneurship|Tags: , |7 Comments

How to Find a Co-Founder

People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, [...]

By |2016-10-24T14:09:25-07:00February 21st, 2015|Categories: Entrepreneurship|Tags: , |11 Comments

The Art of Evangelism

A long time ago I was a revolutionary at Apple. My job title was “software evangelist.” My responsibility was to evangelize Macintosh to software developers. Later my title was “chief evangelist,” and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity. […]

By |2016-11-11T07:15:59-08:00April 29th, 2014|Categories: Books|Tags: , , , , |7 Comments
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