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The Art of the Pitch

Forget “I think, therefore I am.” For entrepreneurs, the operative phrase is, “I pitch, therefore I am.” Pitching isn’t only for raising money—it’s for reaching agreement, and agreement can yield many good outcomes including sales, partnerships, and new hires. Here are the key elements of a great pitch. […]

The Art of Simple Questions: How Simple Questions Lead to Great Innovations

There is a myth that successful companies begin with grandiose ambitions. The implication is that entrepreneurs should start with megalomaniac goals in order to succeed. To the contrary, my observation is that great companies began by wondering about simple things, and this leads to asking simple questions that beget companies: […]

By |2016-10-24T14:09:17-07:00March 3rd, 2015|Categories: Books, Entrepreneurship, Innovation|Tags: , , |7 Comments

The Meaning of Meaning

When I was a venture capitalist, I noticed that entrepreneurs whose primary goal was to make money usually failed. This is because this kind of entrepreneur attracts other people who want to make money, and then when the company doesn’t pay out big bucks immediately (and no startup does), these folks look for greener pastures. [...]

By |2015-03-17T09:13:51-07:00March 1st, 2015|Categories: Entrepreneurship, Life, Management|Tags: |4 Comments

The Art of the Business Model

A good business model forces you to answer two simple questions: “Who has your money in their pockets?” And “How are you going to get it into your pocket?” These questions may lack subtlety, but making money isn’t a subtle process. More elegantly stated, the first question involves identifying your customer and the need that [...]

By |2015-03-18T07:42:53-07:00February 24th, 2015|Categories: Books, Entrepreneurship|Tags: , |7 Comments

How to Find a Co-Founder

People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, [...]

By |2016-10-24T14:09:25-07:00February 21st, 2015|Categories: Entrepreneurship|Tags: , |11 Comments

The Art of Evangelism

A long time ago I was a revolutionary at Apple. My job title was “software evangelist.” My responsibility was to evangelize Macintosh to software developers. Later my title was “chief evangelist,” and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity. […]

By |2016-11-11T07:15:59-08:00April 29th, 2014|Categories: Books|Tags: , , , , |7 Comments

APE: How to Publish a Book

In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.” [...]

Raising Money: What Not to Say and What Not to Believe #OfficeandGuyK

Over the past two weeks via my partnership with Microsoft and Office Web Apps, I’ve provided templates of models for you to create enchanting PowerPoint pitches, Excel spreadsheets, and Word business plans. They are all available for you to download here. I hope these documents and blog posts help you save a boatload of time [...]

By |2016-10-24T14:09:40-07:00January 20th, 2012|Categories: Uncategorized|Tags: , , |0 Comments

How to Create an Enchanting Financial Forecast #OfficeandGuyK

This is the third post in my Microsoft partnership, and it’s all about numbers. The topic is crafting your financial forecast to include in your pitch. Bill Reichert, my partner at Garage Technology Ventures, created an Excel model and wrote this blog post. There’s a lesson in this too: Get the best person for the [...]

By |2016-10-24T14:09:42-07:00January 17th, 2012|Categories: Entrepreneurship|Tags: , |0 Comments

How to Create an Enchanting Pitch #OfficeandGuyK

Welcome to the first in a series of blog posts I’ll be doing as part of a partnership with Microsoft and Office Web Apps. Over the next two weeks, I’ll cover everything a budding entrepreneur needs to turn an idea into an enchanting investment opportunity—from the perfect pitch to a killer business plan to financial [...]

By |2016-10-24T14:09:46-07:00January 9th, 2012|Categories: Entrepreneurship|Tags: , , , |2 Comments

How do publish thee? Let me count the ways.

At long last my latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, is available. Here are the ways to order it. As an indication of what the critics think of it, this is the Kirkus review: Apple’s former chief evangelist leads businessfolk down the path to enchantment. The entrepreneur’s entrepreneur is back [...]

By |2016-10-24T14:09:54-07:00March 9th, 2011|Categories: Books|Tags: , , |0 Comments

How to Enchant Your Customer

I love to do business with small businesses—in-store, online, for myself, for others, for pleasure, for work—it doesn’t matter to me. I love to find great products and services made by entrepreneurs who are trying to change the world. And I love to help small business owners because they aren’t flying around in corporate jets [...]

By |2016-10-24T14:10:07-07:00November 23rd, 2010|Categories: Books|Tags: , |0 Comments

Reality Check Now Available in French

Vient de paraître en français: La réalité de l'entrepreneuriat Le guide irrévérencieux pour dépasser, devancer, distancer vos concurrents de Guy Kawasaki Publié en français par les Editions Diateino, avec l'aimable autorisation de Portfolio, Penguin Group. 26 euros. Ce livre, traduit par Marylène Delbourg Delphis, fait suite à L’art de se lancer, le bestseller de Guy [...]

By |2015-03-18T07:49:24-07:00June 28th, 2009|Categories: Books, Entrepreneurship|Tags: , |0 Comments
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