Suzy Batiz is the founder of Poo~Pourri. Perhaps you’ve heard of it — it’s the spray before you go toilet spray. Her company is famous for its innovative and hilarious viral videos like “Girls Don’t Poop.” It is, literally, a crappy business. That said, it has 44,000 ratings on Amazon that average 4.5 stars.
This business enabled Suzy to join the ranks of Forbes’s 2019 list of America’s richest self-made women. Estimates are that her net worth is $240 million.
“I’m so proud to look at my life and know that I was, against all odds, able to break a pattern of generational poverty. I also know that I don’t have anything special. Every single human is capable of creating the life they imagine (and beyond!) if they can harness the tools that already exist within them.”
However, this episode is not all unicorns and pixie dust because Suzy has faced many challenges in her life.
This episode is more about spiritual evolution than business success.
I’m Guy Kawasaki, and this is Remarkable People. And now is the remarkably resilient Suzy Batiz.
I hope you enjoyed this podcast. Would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than sixty seconds. It really makes a difference in swaying new listeners and upcoming guests.
Thank you for listening and sharing this episode with your community.
This is an automated transcript. It is sometimes incomplete and inaccurate because of the limitations of transcription services. However, we wanted to provide it for people who have hearing issues or prefer to read the interview.
[00:00:00] Guy Kawasaki: I’m Guy Kawasaki. And this is Remarkable People. This episode’s remarkable guest is Suzy Batiz. She is the founder of Poo-Pourri. Perhaps you’ve heard of it. Its products prevent the smell of poo from escaping the toilet. It is literally. A shitty business that said it has 44,000 ratings on Amazon.
[00:00:30] And those ratings average four and a half stars. This business enabled Suzy to join the ranks of Forbes 2019 list of America’s richest self-made women estimates are that our net worth is approximately $240 million. However, this episode is not all unicorns and pixie dust because Suzy has faced many challenges in her life.
[00:00:53] This includes molestation during her youth to bankruptcies of businesses and three marriages that [00:01:00] ended in divorce. So this episode is more about spiritual evolution than simply business success. This episode of Remarkable People is brought to you by reMarkable the paper tablet company. Yes. You got that, right?
[00:01:14] Remarkable is sponsored by remarkable. I have version two, my hot little hands and it’s so good. A very impressive upgrade. Here’s how I use it. One taking notes while I’m interviewing a podcast guests to taking notes while being brief about speaking gigs, three drafting the structure of keynote speeches for storing manuals.
[00:01:37] For the gizmos that I buy five roughing out drawings for things like surf boards, surf boards, sheds, and office layouts. Six wrapping my head around complex ideas with diagrams and flow charts. This is a remarkably well-thought-out product. It doesn’t try to be all things to all people, but it takes notes better than anything.
[00:01:57] I’ve used. Check out the recent reviews of the [00:02:00] latest version Saki, and this is Remarkable People. And now here is a remarkably resilient Suzy Batiz.
[00:02:12] Suzy Batiz: [00:02:12] I had my second bankruptcy when I was 38 years old, I was devastated like floor flattens. You know, I had no hope left in me for any sort of success. And I went to a hypnotherapist and he said, your problem is you have no meaning in your life.
[00:02:29] And I said, what are you talking about? I had children and I had really turned my back on a concept of God for. Quite a few years because of the molestation, when I was young and I prayed every night and I sort of adapted this, like, screw you, I got this thing. Right. And he said, you need this book, man’s search for meaning.
[00:02:49] And I read it. And that was my first, Oh, I really, that we don’t have any meaning in my life. You know, I really [00:03:00] abandoned my spiritual nature and my spiritual calling and I went and dove deep into like a four year. What I call as a sabbatical. I worked very little. I didn’t really care about money anymore.
[00:03:13] I just went inside my own psyche and started restructuring back and reclaiming the spirituality that I had when I was young in a different form than traditional Christianity. But knowing that I have access to something higher than myself and it really is what gave my life back to me.
[00:03:34] Guy Kawasaki: [00:03:34] You kind of said it.
[00:03:35] So matter of factly. Oh yeah. The molestation, most people don’t say, Oh yeah, molestation. It’s kind of like a blister or something. Do you care to. Explain more about something like that, because that’s a major thing in people’s
[00:03:50] Suzy Batiz: [00:03:50] lives. This is going to be a pretty radical conversation and it may trigger some people just so we can put a little warning here, really the [00:04:00] molestation within my own soul and within my own psyche really seeded a belief that I was unworthy.
[00:04:07] I was molested by my stepfather. And the interesting thing guy is he would come into my room in the middle of the night and I would never wake up. Now I know from psychology, it was defense mechanisms to protect myself, but I’ve also been on this spiritual search of trying to wake up. Okay, which is really metaphorically.
[00:04:29] Interesting. And I went to Byron Katie’s workshop. Do you know her? She has a book called loving what is, and it’s radical responsibility. And I was doing the work, which are questions. Is it true? Do you absolutely know? It’s true. How do you believe when you believe that thought, how do you react? Who would you be without the thought?
[00:04:46] So you’re just kind of questioning your thoughts. And she asked me about the molestation and she said, did you say no? And [00:05:00] I like that I was speechless. And I said, no. And for some reason, when I acknowledged the fact. That I didn’t say no. Now realize there’s conditioning with my parents and the way I was taught not to speak up.
[00:05:16] So I’m not saying that I didn’t have preconditions that actually created this lack of power within myself, but somehow reconciling within myself that I could have said no. And reframing what that could have looked like started bringing my power back to myself. Because then I wasn’t a victim anymore.
[00:05:37] Did it happen? Yes. Is it unfortunate? Yes. It’s horrific so many people, you know, it happens too, but for me, the PA there was powerlessness in being a victim. Okay. It’s like I had been a victim for so many years. And I tried to forgive. I tried all of the things you’re supposed to do, but whenever I realized that I didn’t say no and going [00:06:00] into therapy and reframing that scenario and teaching my children, you have the ability to say no was a reclamation within my soul.
[00:06:10] And it was something I was able to then become empowered by. I don’t believe I have to have that to become empowered, but it also believed that I was giving my power away by being a victim. But on the
[00:06:22] Guy Kawasaki: [00:06:22] other hand, uh, the fact that you did not say no, doesn’t make it okay.
[00:06:29] Suzy Batiz: [00:06:29] Either. It’s not. Okay. And I do believe that people should be held accountable.
[00:06:33] So it does not justify any action. It’s merely within myself, the way I found a little bit of power to be able to move forward, because before that I was stuck, but it’s like, I was stuck in being a victim. And once I went, Oh, hold on. I can say, no, I can say no to the big businessman. I sued a $50 billion company guy that had knocked off Poo-Pourri $50 billion.
[00:06:57] Like it was a true David and Goliath moment, [00:07:00] but I realized I had the power to do that. So that also was a redo from my childhood. It’s like, you’re trying to take something that’s mine. So then I developed this power. Like what if I said no now, regardless of the size of the corporation and they ended up settling I one to say, but what was so good is I got to replay and redo and take my power back that it didn’t have as a child.
[00:07:25] Guy Kawasaki: [00:07:25] I, I don’t want to pursue this too much more, but it’s for hair. What’s your advice to someone listening, who. Either was a victim in the past or currently is a victim. What should they do?
[00:07:39] Suzy Batiz: [00:07:39] Dr. Daniel? Amen. He has a book called change. Your brain, change your life, the amen clinic. They do us a spec scans on your brain.
[00:07:47] They actually can see PTSD in the brain that kind of trauma actually affects the organ, the brain. So go in, they tell me three types of therapy help with that EMDR. [00:08:00] Which is eye movement, desensitization response hypnosis, or sematic therapy body-centered therapy. So I would dive into that to fix your brain because there are PTSD.
[00:08:11] PTSD is within the physical Oregon. And then what you’ll find is you start, um, Getting more power within your life. But that’s what I would do is go back and really it’s the scariest place. You can go as a, a person. We tried to shove that was shadow parts down because they’re horrific. But once you go in, what I’ve found is that’s where your freedom can come up.
[00:08:36] That’s where in that sense, the hero’s journey to go into those dark places.
[00:08:41] Guy Kawasaki: [00:08:41] But what if it’s happening right now? So teenage girl is listening to this podcast. What’s your
[00:08:47] Suzy Batiz: [00:08:47] advice to her, to an abuse hotline, reach out to some sort of abuse hotline. Tell someone your grandmother, your aunt, someone that you can trust and get yourself into a safe space.
[00:09:00] [00:08:59] And then you can start doing, getting support around you. There’s lots of free services out there, but realize that you can get out. It’s going to take a lot of will willpower, but you have that willpower because the amount of will that it takes you to survive and to press all that down. You can just reverse that willpower into your own healing.
[00:09:22] So realize number one, that you can change the situation. It’s going to be tough, but you can do it, but reach out for help immediately. And no one ever told me that.
[00:09:32] Guy Kawasaki: [00:09:32] Okay. Back to Victor Frankl. One last question about, I did not expect to go down that.
[00:09:41] Suzy Batiz: [00:09:41] I’m excited, but also also Guy, one of the things is the silence is what gives this behavior its power, right?
[00:09:50] Because it’s so taboo to talk about and people are ashamed and embarrassed and we need to talk about it. I believe if we talked about it more that if people [00:10:00] knew they might get found out, there may be less of it.
[00:10:06] Guy Kawasaki: [00:10:06] Do you agree with Victor Frank ankle? And this is a quote, success will follow you precisely because you had forgotten to think of it. Ooh,
[00:10:15] Suzy Batiz: [00:10:15] the hands that’s so good. Yes. Because when you’re in a state of unworthiness and powerlessness success, isn’t even a thought, it’s a dream. It’s not even attainable in your mind.
[00:10:29] You’re chasing something, but it’s like chasing a ghost. And once you start reclaiming your power back, success is a very tangible thought. It’s all. If I put all this will and hard work towards something that I can create something, I love it. That’s awesome. I forgot about that line. It’s funny
[00:10:46] Guy Kawasaki: [00:10:46] because in the light last week, three people have told me interviewees for this podcast, three people have told me Victor Frankel’s book was essential [00:11:00] for their success and.
[00:11:04] Coming to grips with things. I did not expect it to be about the Holocaust. I thought it was some kind of a psychology book.
[00:11:11] Suzy Batiz: [00:11:11] And imagine being able to find your power in the midst of the Holocaust. No kidding. That’s what’s radical. You know what he knew and think about guy. If people were hooked up to meaning and purpose within the entrepreneurial world.
[00:11:28] How much energy you have and focus and direction as far as the business, instead of just, Oh, it’s a good idea. There’s not a dry cleaner on this corner, right. Instead of, you know, which a lot of people do and I did prior to 38, I’m like, there’s not an ice cream stand here. Ice cream is great.
[00:11:47] Guy Kawasaki: [00:11:47] Is it, is it fair to say that you would not have started popery if men weren’t full of shit?
[00:11:58] Guy Kawasaki: [00:11:58] I worked for the Macintosh division [00:12:00] of Apple, and I have told the story of working for Steve jobs. Thousands of times. And I’m sure you have told the story of the Genesis of Poo-Pourri thousands of times what I’m going to ask you to do it one more time really quickly, and why men being full of shit helped you start a company?
[00:12:21] Suzy Batiz: [00:12:21] Well, you know, I was in a brother-in-law. A dinner party. And it was a small house with one bathroom and there was bathroom odor coming from it. And I’m like, I just can’t do this. It reminded me of my husband’s my ex-husband now, but that’s not why we were divorced, but I, I would always like, we have the same diet.
[00:12:42] I don’t understand. And. I, I did ask Dr. Azad and I think a little sidetrack. I asked Dr. Oz that once again, I said, what, what is it? And he said, testosterone, it can wreak havoc on the body. I was like, okay. So that’s the difference because I knew we were eating the same things, but it did [00:13:00] not smell the same.
[00:13:02] So my brother-in-law says, can bathroom odor be trapped? And I saw it Guy, like it was like a zing up my arm. The whole room went into high death. And I worked with essential oils as a hobby, and I went, Oh, I can do that. Oil floats on water. It’s like, my brain just starts formulating like do do, do it’ll float on water.
[00:13:23] I can trap it. And I was like, I can do that. It took me nine months of harassing my family and friends. Every time they come over and be like, they got to go to the bathroom. I’d say why I’m like number one or number two. Cause I really need to test this product. People would stand like three feet back. Oh, I don’t want to talk about this, but it really was not that I was embarrassed of my own bathroom odor.
[00:13:45] I couldn’t stand my husband’s at the time or anyone. Else’s right. It’s like, it’s your shit. I don’t lie. Okay.
[00:13:57] And, and I knew I could do it. [00:14:00] So I followed that alive idea and it didn’t matter, not one person, guy in my life thought it was a good idea. Not one person. I Oh, no, but I just knew it. I knew it like everything in my body said, I can do this. Like I said, it took me nine months and finally one day my ex-husband because I had him testing every day.
[00:14:20] You know, I probably could have developed it sooner. But my testing periods weren’t so often, you know,
[00:14:26] Guy Kawasaki: [00:14:26] were you slipping in Metamucil or something?
[00:14:29] Suzy Batiz: [00:14:29] Yeah. It’s I hear you guys
[00:14:32] Guy Kawasaki: [00:14:32] have another orange peel.
[00:14:35] Suzy Batiz: [00:14:35] Totally. And he walks out of the bathroom and he’s holding a bottle and he goes, Oh my God, we’re going to be millionaires.
[00:14:42] And I said, what he goes, do you realize what you’ve done? You have taken the smell out of shit. Those were his exact words. And I was, I get works. So that was the beginning of bringing and the product I’d sworn off business. After my second bankruptcy, I would thought I’m not fit to be a business person, [00:15:00] but this idea was so good.
[00:15:02] And it worked so well. I knew I had to bring it to market. It was like my responsibility to humanity guy slide.
[00:15:12] Guy Kawasaki: [00:15:12] So, whereas, uh, Steven was had a, you know, aha moment. You had an Oh shit moment.
[00:15:19] Suzy Batiz: [00:15:19] Yeah. That’s exactly right. You know, Steve Jobs brought the iPhone, right. And Apple, you know, and I brought people and mean equal.
[00:15:27] Right? Well,
[00:15:30] Guy Kawasaki: [00:15:30] I can make the case that more people shit than use a smartphone, but.
[00:15:35] Suzy Batiz: [00:15:35] That’s a great point. I like that it does work.
[00:15:59] Guy Kawasaki: [00:15:59] Okay. So [00:16:00] you make this a chemical discovery. And nobody thinks it’s going to succeed. And how does it become a success? Did it just. Take off people started buying
[00:16:10] Suzy Batiz: [00:16:10] it well so quickly. So what happens is, and I tell entrepreneurs when they come to me with an idea, I’m like, is it a good idea or a great idea because people don’t tell other people about good ideas.
[00:16:23] They only tell other people about it. Great ideas. So make it great. I knew that it worked, so I sent it out to 10 or so of my friends, my ex-husband at the time built this really horrible website. I mean, awful. I didn’t even have a business card. I had to order a thousand bottles from my manufacturer and I thought, well, hell, I’ll sell them out of the trunk of my car.
[00:16:43] Cause I’ve done that before. Right. So it was a big investment. I started off with $25,000 and I thought, wow, I have to buy a thousand bottles. Okay. Well, I used to hold garage sales to pay rent. So I did that. And then I asked my friends, I said, would you mind referring [00:17:00] people to buy this product since you love it?
[00:17:02] And that happened. And then one of my friends called and says, I have a gift shop that wants to buy it. So I doubled my prices. So I can have them to go wholesale. Okay. Because all sales, 50% of retail, so was like, Oh, I need to double my prices so I can it. Okay. And I took my first order to this gift shop and it was, this lady was wearing a meek headband at the counter.
[00:17:27] And I took it to this owner of this guy. And then I had my product in a milk carton guy. And this lady doesn’t even look at me and the owner says, tell her about your product. And I said, Oh my God put, and you know his principal before you go. And she doesn’t even look at me. She has her Louie Baton and she just goes, that’s cool.
[00:17:44] And I go, do you want the big one or the little one? She goes, I’ll take four big ones. And I was like, I mean, after the car calling my husband
[00:17:57] and then the next day, Hey, I get a call from another gift shop. [00:18:00] This is my friend Harold who bought the product. Can I sell it? And then the next day another gift shop and then another one. And it really grew word of mouth. I did about a million dollars a year and guy, this is important. I started in April of 2007, so I built my company during the recession of 2008, 2009.
[00:18:18] I’m selling a $10 bathroom freshener compared to a dollar can of the G word, right. That was on the market. Uh, the competition. So when people go, Oh, the economy’s bad, you can’t build a business. You’ve got to be competitively priced. Just throw all those beliefs out the window, because if something’s great, people will pay for it.
[00:18:40] And my business just started growing word of mouth.
[00:18:43] Guy Kawasaki: [00:18:43] I interviewed recently Kara golden and she started the company hint the law, but fruit flavored water. She has a similar story of. Yeah. Going into whole foods, talking to the guy, convincing some random sales clerk [00:19:00] about hint water, and she was delivering a child and she scheduled us Azarian.
[00:19:07] So she went in and stock the shelves in the morning and then deliver a child in the afternoon. And yeah, I specialize in interviewing female entrepreneurs who have kicked ass, so, Oh, that’s my niche. So
[00:19:20] Suzy Batiz: [00:19:20] thank you for doing that.
[00:19:22] Guy Kawasaki: [00:19:22] And also, you know, Sarah Fry who believe it or not has a company called Frye farms that she sells the most pumpkins in the United States.
[00:19:31] Something like five or 10 million. She’s the pumpkin queen of the United States. I think what you’ve proven is that one person’s shit is another person’s fertilizer. I use this. All right. Not true.
[00:19:45] Suzy Batiz: [00:19:45] Yeah. Gold.
[00:19:48] Guy Kawasaki: [00:19:48] Yeah. And fertilizer makes plants and flowers bloom. Which that’s what happened with your company.
[00:19:55] Suzy Batiz: [00:19:55] It isn’t even the shit in our lives, right? So the [00:20:00] molestation, the abusive marriages, everything I’ve been through, the suicide attempts, all of that. Actually, once you go in and heal, that shit becomes fertile soil to actually be empowered and to grow a new life.
[00:20:19] Guy Kawasaki: [00:20:19] No. I’ve interviewed about 70 people now, and nobody has quite had the positive attitude about, Oh yeah. I was molested. I divorced three times. I’ve been abused. I’ve been bankrupt twice. And all of that is positive. I mean, it’s, you know, it’s fertilizer now.
[00:20:40] Suzy Batiz: [00:20:40] It truly, truly is.
[00:20:43] Guy Kawasaki: [00:20:43] no pun intended, but if we could bottle your enthusiasm and positivity, we could sell that today.
[00:20:51] Yeah. Well,
[00:20:51] Suzy Batiz: [00:20:51] I will tell you harvesting. This shit is not fun. Okay. That’s why most people don’t go in and do the work on it. But when you go in and do [00:21:00] your deep work and you can harvest from that shit and turn the shit, compost it because when the new ideas and the really new experiences come from, I’m a transformation junkie.
[00:21:16] Guy Kawasaki: [00:21:16] Speaking of transformation. We’re going to switch gears a little bit. So first of all, you live in a restored church, true or false a restored.
[00:21:26] Suzy Batiz: [00:21:26] Yep. And it was built in 1890 it’s 15,000 square feet.
[00:21:30] Guy Kawasaki: [00:21:30] You live in a 15,000 square foot restored church? Yes.
[00:21:35] Suzy Batiz: [00:21:35] In Texas. Yes.
[00:21:36] Guy Kawasaki: [00:21:36] Dallas. And you sell something that covers up the smell of shit.
[00:21:41] Yes. Have I got this right? Did I just
[00:21:46] Suzy Batiz: [00:21:46] yes. It’s the church. That shit basically.
[00:21:52] Guy Kawasaki: [00:21:52] Can you just not with the camera and think just kinda physically walk us through your. 15,000 square foot [00:22:00] church house. I just explain
[00:22:02] Suzy Batiz: [00:22:02] this to me. Yeah. So the front of the church, actually, it’s three stories tall, so it’s probably 35, 40 feet, or more than that tall. Right? 50, 60 feet. Who knows big cathedral windows in the front too.
[00:22:16] And has two entryways one’s blocked off. One is the main one you come into and then you walk through the entryway into the city. Sanctuary, which is my living room right at the back of the sanctuary was the old alter that now is my kitchen. Don’t you want your food made on an alter? Right. So every day my food is prepared on the alter and behind that was like my bedroom.
[00:22:39] I have a sauna room and those were the old actually my bedroom was in the old marriage counseling room, which is kind of funny. Has it worked for me. Yeah. Yeah. Like it might be something good thing. Something going on with bunks there. I don’t know, but maybe that’s why I’m still single,
[00:22:58] but behind, [00:23:00] behind my sanctuary is an another level. It’s the third level of the church. And it is where the choir loft was in a Methodist church. It was a United Methodist church. The choir is in the back. So I’ve turned that into a library and then the fitting room for the yup. So the fitting room was the choir.
[00:23:18] Robe. Broom is now my meditation room. And then I have several bedrooms that were in the old opposites down in the basement is about 6,000 square feet and it’s a half basement and I have another kitchen down there and another living area. And it’s great. So I have like a TV room because I don’t watch TV.
[00:23:37] So maybe six times a year, I’ll watch TV and I have a TV down there and that’s where I exercise. And I have a paint room. Um, because when you have 11 bedrooms, you can just turn them into things, you know, like sauna room, peat, room, meditation room. Do you have a room for every whim
[00:23:56] Guy Kawasaki: [00:23:56] men come to take you out on a date?
[00:24:00] [00:23:59] Maybe that they have to pull up to a church. It might,
[00:24:04] Suzy Batiz: [00:24:04] it might be what’s wrong. Maybe I should buy like a little apartment somewhere and tell him to pick me up. Oh, that’s you may have really figured this out for me. I
[00:24:16] Guy Kawasaki: [00:24:16] am a solutions-oriented kind of person. So she’s our,
[00:24:20] Suzy Batiz: [00:24:20] that is the most genius thing I’ve heard in many years, all this relationship work I’ve done and you just nailed it.
[00:24:27] Guy Kawasaki: [00:24:27] Yeah. You can say that Victor Frankel and guy Kawasaki changed the direction of your life. That’s it
[00:24:33] Suzy Batiz: [00:24:33] I’ll invite you to the wedding, the fourth wedding. Cause you know, I seem to like those. Yeah.
[00:24:43] Guy Kawasaki: [00:24:43] Okay. One more question about your house. Okay. Why do you have a tree named Dolly Parton and one called Willie Nelson? What is that
[00:24:53] Suzy Batiz: [00:24:53] about? That’s so funny. Okay. So I have this, I don’t even know. It’s gotta be a 25 foot tall ficus tree [00:25:00] that took 10 men to bring it in. It’s it’s a, it’s an actual. Massive tree.
[00:25:04] And one of my friends walks in one day and she’s like, I love it, but she’s really top-heavy cause you know, ficus have a small trunk and really, and I go this name or Dolly, right?
[00:25:18] So her name’s Dolly, are
[00:25:20] Guy Kawasaki: [00:25:20] you kidding me? Are you kidding? That’s why you need the
[00:25:24] Suzy Batiz: [00:25:24] Dolly. Yeah, and she’s so happy. She loves it here. You know, Dolly is happy. And one of my friends that had another Fike is that it outgrew their house. It was too tall. So they gave it to me and I thought, well, it matches Dolly, who would be a great partner for Dolly other than Willie Nelson.
[00:25:41] So that became Willie.
[00:25:43] Guy Kawasaki: [00:25:43] Oh my God.
[00:25:46] Suzy Batiz: [00:25:46] I grew up in Arkansas, old country. So, you know, it’s they all have you got Waylon Jennings, we got all kinds of country stars in here.
[00:25:54] Guy Kawasaki: [00:25:54] And are you like piping nine to five through your house? All days? Of course, [00:26:00] Dolly as well.
[00:26:02] Suzy Batiz: [00:26:02] She’s my idol, man. Do you know her? I don’t, but I am supposed to meet her.
[00:26:07] That’s my bucket list item. Yes. Oh, do you know her? I
[00:26:12] Guy Kawasaki: [00:26:12] wish if I knew I would introduce you to her. So that would truly be a meeting of the minds. Okay. So now I understand your house. We’re going to go a little bit more serious again. Now we’re going to go in and out of these things. Can you trace for us the evolution of your spirituality?
[00:26:33] Suzy Batiz: [00:26:33] Yes. So I grew up very much in, uh, the church of Christ. It’s a very, you couldn’t sing or dance unless you’re going to hell. Basically you’re going to hell for everything was my belief. Right. So terrified. You know, we would, I would watch, uh, the Armageddon movies as a child. I realized later it was like some real brainwashing, but I grew up really terrified of.
[00:26:57] Life, you know, anything I’m going to do, I’m going [00:27:00] to die and go to hell. So whenever I was molested, like I said, I prayed to God every night that didn’t work. So then I was like, screw you, God. Like, I’m done. I’m out of here. I’ve got this, myself did that for 38 years until my second bankruptcy. When I woke back up to hold on, I’m not doing so well alone.
[00:27:19] There might be a higher power here. And if there is what would that be? Which took me through many religions guy. Like I’ve been through Buddhism Hinduism. I was a cobbled list for a year, you know, so I kept dipping into Kabbalah. Do you know Madonna where the red string. You don’t know that it’s a esoteric form of Judaism.
[00:27:41] So, yeah, so I just danced around all of these religions, really trying to figure out what the truth was. And what’s so fun about it is my father who was a bipolar alcoholic, used to give me these. Very detailed in his [00:28:00] mania, examples of how the world works. He taught me about duality. He said, you can’t believe in good without evil.
[00:28:06] Evil can never overtake good because of the dual nature. So he would give me these very pretty advanced spirituality lessons. Here’s what Jesus really meant. And I remember being about 40 and calling him. And going, Hey dad, you know that stuff, you taught me when you were young. I go, it’s called metaphysics.
[00:28:25] And he was like, really? So I started sending him books about metaphysics. So it was really a reuniting with my childhood because my dad was teaching me these concepts. But out of his own nature, he’d never heard of metaphysics. He grew up in a small town in Arkansas. It’s just what he knew, the way this must be, what Jesus is talking about.
[00:28:45] So then I started dancing again, back with Christianity, but from a different form, I relate more now to the Gnostic gospels. I don’t know if you’ve read the Gnostic gospels, but it’s an earlier form of esoteric Christianity [00:29:00] before Jesus came into play. So I consider myself, I live in a church. I consider myself extremely spiritual, but not the dogma of religion per se.
[00:29:10] And I love people’s belief systems, whatever you believe in. I think you should believe in it. And I’m a fan and I’ve studied religion and been fascinated with it. But I, I personally don’t journey within a particular religious belief system. That’s the evolution.
[00:29:28] Guy Kawasaki: [00:29:28] And what is your life’s mission at this point?
[00:29:32] Suzy Batiz: [00:29:32] Really to promote and inspire transformation. What I believe is that I really believe kind of a Buddhist or a Taoist philosophy that we do suffer. Suffering is innate as humans, but what happens with that suffering that suffering can be a path to enlightenment. So I actually believe that. So my mission [00:30:00] is to help alleviate some we’re not alleviate suffering, but to transform that suffering and to actually being connected more connected to your spiritual nature.
[00:30:11] Guy Kawasaki: [00:30:11] But you’re saying transform, suffering. What about preventing suffering?
[00:30:17] Suzy Batiz: [00:30:17] I’m not sure that that’s going to happen. Let me tell you why. Think about how many people do you know that had a great childhood that have no, nothing, no issues whatsoever. Would their mother and father. It was perfect. And they are like very, very, very few.
[00:30:37] I remember being down in Peru in one of my early Iowasca journeys and there was a guy there. And he seemed really polished. And I said, what are you doing here? And he said, I was loved too much by my mother. I was like, wow. Okay. And that’s when I started really realizing that suffering is kind of a net.
[00:30:56] We will find suffering and there’s various levels of [00:31:00] suffering. Right? My molestation may not be any different than someone being told they’re fat in third grade, you know, and that creating that. Suffering within their being suffering is suffering. You can try to say the scale, but the point is, is that we suffer and the question is not to avoid suffering.
[00:31:20] It’s what do we do with that suffering and how do we react with that suffering? Do we stay in it and keep creating the trauma back to ourselves? Or can we actually evolve and grow from that suffering? That’s my personal belief.
[00:31:36] Guy Kawasaki: [00:31:36] You mentioned a concept of the alive. Oh, S first of all, one of God’s gifts to you.
[00:31:47] Is the ability to name stuff because alive OOS is a fantastic name. Hooper is a fantastic name, the Wu of pool or the pool [00:32:00] of OU or whatever the title of your book is a fantastic name. So that’s an aside, just a little data point feedback positivity for you. What is the alive? Oh,
[00:32:11] Suzy Batiz: [00:32:11] S. Well live S is a personal transformation workshop.
[00:32:15] It’s eight weeks long. And the reason I call it alive OOS, it stands for a live operating system. So we go in and we look at what were we programmed? By our, our subconscious programming. You probably know this, but zero to seven, you don’t have a conscious thought until you’re seven years old. That is all subconscious programming.
[00:32:35] We are record record record. So whatever’s happening between zero seven is what you are your hard wire, you know, like in a computer, your mainframe is being programmed as. Think about genetics, think about, you know, on the Bible, they talk about the seven generations of curses. Those actually aren’t curses as much and in my belief system, but what it is is a pattern you can [00:33:00] look at every third uncle has an, a problem with alcoholism.
[00:33:03] You can look back and these patterns replicate. In in people. So what we do is I go in and I have you look at those patterns. You have patterns to conditioning from your parents, from society, from our culture. You have to look a certain way. You have to dress a certain way. You have to be a certain way, sit up, stand tall, pay attention.
[00:33:21] But, so what happens is we become programmed. A we’re stuck in this programming. And then at some point, usually around 40, we start going, hold on, who am I? Which, what does any of this mean? Hopefully we hear that call and then we don’t spin out until it’s just like a, you know, a younger boyfriend, more drinking and drugs, you know, hopefully we answer.
[00:33:48] Yeah, exactly. Which happens. We usually find out it’s not so fulfilling, but hopefully we go inside and go, what is this? And we start answering that, but I believe is a [00:34:00] really. Spiritual call. It is the hero’s journey as Joseph Campbell talks about to go in and rediscover ourselves. So that’s what we do and alive, unless we actually go in, we look at programming, we look at how we recreated this personality, this person we’ve become.
[00:34:17] And then if we don’t like that, what can we do to actually shift it? And it’s amazing. I mean, the success rate is crazy women. I mean, people, I have a lot of men too, but I mean, I’m talking about the first time I did it. People are quitting their jobs, leaving their husbands and I’m like, Whoa, hold on. Okay.
[00:34:36] I’m sure we getting along like stream and now I just let them do it. I’m like, okay. You know, they were, they were ready to pop, but basically we hold this container in a community of self. Actualization to kind of go in and just question, who are we? Are we who we want to be? And if not, let’s change that.
[00:34:56] Guy Kawasaki: [00:34:56] Do you think that this quote, unquote thinking [00:35:00] positively and positive psychology? Well, what’s your opinion of those kinds of things? Some people say it’s like bullshit. Other people say it’s completely empowering. You have a entire sort of. Aspect of religion in there. So how do you view quote unquote positive psychology?
[00:35:21] Suzy Batiz: [00:35:21] Yeah, it’s not the answer and it can be good medicine. I remember listening to Zig Ziglar and who were all those guys? Les Brown, Zig Ziglar, Les Brown, all these old motivational they’re all guys. But motivational speakers. And what it was for me guy was like having a little, it kept my nose above water didn’t mean I was out of the shit, but it kept my nose up a little bit.
[00:35:49] So that’s what I think about positive thinking. I don’t think it’s going to save you. And I do think it’s going to keep your nose up a little bit so that you can hang on enough to where you can save [00:36:00] yourself.
[00:36:01] Guy Kawasaki: [00:36:01] But if someone’s listening to this, yeah, there are so many. Self-proclaimed gurus and experts and self-help people, et cetera, et cetera.
[00:36:12] What’s your advice to help a person determine if one of these people is. No pun intended full of shit or not. Who do you listen to? How do you figure out who to listen to?
[00:36:24] Suzy Batiz: [00:36:24] Yeah, I I’ve just recently took down a, a shaman because of that. I found out that he was not who he was and I didn’t mean to take him down.
[00:36:34] I just told the story of what I saw and what I discovered and if the whole thing just collapsed. So I do believe we’re at a point where these gurus and these teachers that are false profits. If we want to talk about in relation to Christianity are getting exposed and coming down. But basically if someone calls himself a teacher or a guru run, I think that that’s an Odalisque philosophy or Buddhism.
[00:36:59] It says killed it. [00:37:00] Kill the parents, kill the teachers, kill the Buddha. Right. I don’t call myself a teacher. I’m actually just sharing information that I’ve received. The minute you call me a teacher or me a guru, you have lost your own empowerment. That’s a wrong direction. Okay. Because I can never be your guru.
[00:37:16] You are your own guru and guru say that you are your own guru, you know, but then you don’t actually listen. Most people don’t believe it. But I would say if someone calls themselves a guru
[00:37:45] Guy Kawasaki: [00:37:45] do you know what clubhouse is? Yeah, audio. Okay. So first of all, when, when this episodes come out, we should go on together and clubhouse clubhouse. That’s number one. But number two, in my [00:38:00] profile, I’ve been on top house for a few weeks. Now it’s so many people they’re like, self-help get rich quick. Gurus and influencers, et cetera, et cetera.
[00:38:12] That in my profile, I clarify two things. First. I say that I am not the author of rich dad, poor dad, because many people don’t know the difference team, Kawasaki and Kiyosaki. And my last line of my profile is I am not a guru visionary, et cetera, et cetera. I declare that don’t put me in that category. I don’t want to be in that category.
[00:38:35] Suzy Batiz: [00:38:35] No, because you’re on a pedestal. And guess what happens to people on pedestals? Yeah, they get knocked down, right?
[00:38:41] Guy Kawasaki: [00:38:41] Absolutely. Yes.
[00:38:44] Suzy Batiz: [00:38:44] So I would say follow guy, because he’s telling you that he’s, he’s the guy to follow.
[00:38:52] Guy Kawasaki: [00:38:52] Um, I’m going to come back now to Poo-Pourri. I have some questions about Poo-Pourri.
[00:38:56] So why have you not taken any outside investors?
[00:39:01] [00:39:00] Suzy Batiz: [00:39:01] Basically because I didn’t want to be influenced and I can’t trust myself guy. I’ll tell you why. If I can’t trust myself, if I can’t trust myself, but I can’t. If I borrowed money from you, I would be more focused on paying you back then. I was the actual health of my company.
[00:39:24] Okay. So that’s one reason of, I tried to, I thought I was going to sell my company back before I did my viral video in 2008. And what I noticed is the decisions I was making were to sell the company. They weren’t decisions for the health of my, and I called my investment banker and I said, I can’t do this because I can’t trust myself.
[00:39:43] I’m a salesperson. Okay. So I have to keep myself really clean because I’ll sell you. Right. So I keep very strong integrity boundaries. So that’s the main reason the second one is I don’t have any debt [00:40:00] period being a former, uh, bankrupt. C E I made sure that I wanted to always to not be in debt for me, it’s an energy thing, but I’m in debt.
[00:40:13] There’s a burden and a responsibility. So what I did was lived, what I did was actually what Clayton Christianson says in the innovator’s dilemma. I didn’t know it till I read it years later, but he says at the beginning of the innovation. You have to be inpatient for profit and patient for growth. And that’s what I did.
[00:40:33] I had high margins, low cost. My front desk had a. Freakin, you know, that the front panel was falling off and people would like keep my car was, you know, horrible. But I was putting every penny I had back into the business. I knew I was the best investment that I could have, and it wasn’t in furniture or my car.
[00:40:53] Okay. It was back into product and inventory. Then he says, when people start copying you is [00:41:00] when that flips, then you become in-patient. For growth and patient for profit. But by the time I did that, I’d already stockpiled so much cash. When it was time for me to put the gas on with our viral video, I didn’t need outside funding.
[00:41:14] The biggest mistake I see in the people do is they go out and try to raise their first round second round. I’m in my seed round, I’m in my, you know, all that stuff. And then they owe these. They owe these millions of dollars to people. When you don’t even know if the idea is going to work. So you want to talk about a seed?
[00:41:30] So I, what I prefer to do is grow something kind of slowly, and you’re working out all the keys. Then if you need money, you have more leverage because you’re actually selling something that’s actually proven. So I tell everybody that comes to get investment from me. I show them where to get cash. Most people are sitting on cash.
[00:41:49] They don’t even look at it’s called resourcefulness. You don’t need the big office. You don’t need other gears trying to impress people. I would rather invest in the person working in their aunt’s [00:42:00] basement. You know, Steve Jobs in his garage, you know, like building computers that’s if people to invest in the guys that said they have to have a $3 million office building and $20 million to launch, that’s not my game.
[00:42:13] My game is let’s be scrappy and raw. And then once, you know, we figured out that we have something, then if you need investment, I’m just lucky enough that I built up enough cash that I haven’t needed it so far.
[00:42:26] Guy Kawasaki: [00:42:26] Another question for you about the business. Why haven’t you shared equity with employees?
[00:42:33] Suzy Batiz: [00:42:33] I did.
[00:42:33] And they all have Phantom stock.
[00:42:35] Guy Kawasaki: [00:42:35] Oh, I read someplace that you own 97% of it. And 3% for your
[00:42:40] Suzy Batiz: [00:42:40] kids do as far as like actual stock, but every employee I have has Phantom stock.
[00:42:48] Guy Kawasaki: [00:42:48] And how
[00:42:48] Suzy Batiz: [00:42:48] does that work? It works whenever I exit, they will all get paid out. It depends upon how long they’ve been there. Their tenure.
[00:42:56] I have trust me whenever I sell, there’s going to be several [00:43:00] multi-millionaires, but I still have my second employee. Jeanette. She’s amazing. My CFO has been with me eight years. He’s 32 years old, my senior VP of creative. She’s 33. She’s been with me for eight years. And so they definitely have Phantom stock.
[00:43:16] Guy Kawasaki: [00:43:16] Okay. Well, I’m
[00:43:17] Suzy Batiz: [00:43:17] glad I asked that my average salary is insane. They are probably some of the most well-paid people on the planet, right? Oh yeah. Yeah.
[00:43:28] Guy Kawasaki: [00:43:28] I’m glad I asked that question because when I, I read that somewhere that you own 97% and your kids all 3%. I said, well, that’s doesn’t sound right. So two more questions for you.
[00:43:39] Question number one. A young girl is listening to this and says, I want to be the next Suzy booties. What’s your advice to her.
[00:43:47] Suzy Batiz: [00:43:47] Don’t be Suzy putties be you and be the best version of you. You can be because the world doesn’t need another Suzy Betty’s, but they need is you in your genius and your power.
[00:44:00] [00:43:59] So look at what that is and be the full list. Most outrageous expressions of who you are that you can be.
[00:44:08] Guy Kawasaki: [00:44:08] I understand that at the top level, at the 50,000 foot level, but now take me down through them. 2000 foot level. What does that mean?
[00:44:16] Suzy Batiz: [00:44:16] It means if school turns you on and that’s a value, do it, you know, if it doesn’t, there are alternatives, but you have to master something equally as much.
[00:44:26] So you can’t offset education with nothing. Okay. So for example, my children, my older son went to film school. Hated it. Dropped out now. He invest in cryptocurrencies. He ran the first Bitcoin meetups here in Dallas. Like he’s doing really well, but he studies like alternative currencies and that market all the time, he’s become a master in crypto.
[00:44:51] My younger son got an online degree. He has patents on large scale hydroponics units. So while he’s not using his business degree, [00:45:00] he is at home doing his own engineering. My daughter is applying for her. Master’s in film. She values education. So I have two children that went their own path, doing their own things.
[00:45:12] And what I’ve told them is master whatever you’re doing. Find somebody to apprentice under. If you’re not going to get the formal education, my daughter actually values. Her education, even though she’s actually an artist she graduated from Rezdy and now is looking at these different top film schools. So it depends upon your values and, but you cannot, it’s very hard to be successful with no education and no mastery.
[00:45:42] Guy Kawasaki: [00:45:42] I don’t know how to ask, but question, actually, this interview is full of questions. I don’t know how to ask them what, because typically I don’t ask them, how was your molestation, but I would love to hear your, your advice about marriage, because you either know the most about marriage or the least. So.
[00:46:05] [00:46:00] Suzy Batiz: [00:46:05] I’m not sure I’m the right person to ask him about marriage. I always tell my kids when they call me for love advice. I’m like, first of all, let me give you my credentials. Okay.
[00:46:17] Really? So you’re taking this advice from that person. Okay. So filter it through. So that’s what I would tell you. I love, love guy. Like I love being in love what I didn’t realize until actually the past. Five years is that I was making decisions about love based on old dysfunctional patterns from my childhood.
[00:46:42] So, okay. I’ve been actually doing a lot of healing within my, we can just talk all week, like my inner child, the individuation, self-actualization all those buzzwords, but it’s actually really true is reintegrating and the person that I’m looking for. So as I become stronger within [00:47:00] myself, What I’ve realized is that I am looking the only way I’d be interested in a relationship is with an equal partner, not someone that I have to take care of or scary around, and I’ve done.
[00:47:19] Deep deep work for 17 years, as far as my inner self. So it’s, uh, gonna be a rare bird, right? That
[00:47:30] Guy Kawasaki: [00:47:30] you probably won’t find. You probably won’t find this guy on Tinder. Yeah,
[00:47:35] Suzy Batiz: [00:47:35] no, no. I’m going to be sitting here with a cat and I’m and I’m okay with that. I’m okay with that because what I’m not willing to do, I settled a lot in my life for a lot of things and that’s not something I’m willing to.
[00:47:47] I’m willing to grow and to learn. And I love being in love. Like I love love, but also, yeah, so, so heal is what I tell my children. Do your inner [00:48:00] work as much as you can before you decide to get married. And then you’re going to have a lot firmer footing and you’re not going to be working out all that childhood trauma within your relationship.
[00:48:13] And if you don’t, it’s still okay, too. That’s all good.
[00:48:17] Guy Kawasaki: [00:48:17] I can just see the comments on this episode coming in. Now you are so callous and tasteless about marriage. You’re asking about molestation and abuse, and I love it.
[00:48:31] Suzy Batiz: [00:48:31] I want to have these real conversations. You are the first podcast interviewee that has had the courage to go there.
[00:48:38] So thank you. Really. I want to talk. Yes. I want to talk about it.
[00:48:44] Guy Kawasaki: [00:48:44] Well, what, what do most pot podcasters do? Just ask you how you started coopery
[00:48:49] Suzy Batiz: [00:48:49] yeah. And what’d you have for breakfast? What’s your self-care routine and you and I to, I don’t know if my team tells you, but last year I had, I’m not answering breakfast questions.
[00:48:58] I’ve literally told people on [00:49:00] Instagram, I’m like, literally you have my ear and you want to know what I eat for breakfast. You’re not going to get anywhere with that. Okay. I mean,
[00:49:09] Guy Kawasaki: [00:49:09] that was going to be my last question
[00:49:14] Suzy Batiz: [00:49:14] next.
[00:49:16] Guy Kawasaki: [00:49:16] I just assumed he had bread and wine in your church for breakfast, but anyway. Okay. Truly, truly the last question. All right. How, where, when et cetera, et cetera, do you do your best and deepest thinking?
[00:49:34] Suzy Batiz: [00:49:34] On the toilet. Just joking.
[00:49:40] I didn’t say that. Yeah. Um, when I am, I’ve had personality specialists do all the assessment of me, whatever. And what they’ve said is that I need to get away when I get away. And I’m in a fresh. Space or a new environment. I [00:50:00] love to travel. They said I shouldn’t call it vacation because that’s when all my ideas come in.
[00:50:05] But if I go away for two weeks, I come back on fire, man. So I do my best thinking. Relaxing.
[00:50:13] Guy Kawasaki: [00:50:13] Okay. Nope. In a pandemic. You’re not exactly going to Tahiti. So what’s happening now?
[00:50:19] Suzy Batiz: [00:50:19] Well, I’ve been to LA a lot and OHI, so I’ll go rent a house and camp out. I just got back from LA and OHI for three weeks. So I have been traveling a little bit.
[00:50:30] I’m a biohacker. You know, so I do my IB drips and everything and keep my immune system healthy and I’ll get on a plane and I’ll go camp out for three weeks and I do my testing and then I come back and I’ll quarantine, but I have to get out and in a way, but also like during massage, if I had a dollar for every time, I’m in the middle of massage and I tell them a therapist grabbed my phone and I’ll be leaving voice notes to my creative, like, Oh my God, what if we did this?
[00:50:58] You know,
[00:51:02] [00:51:00] Guy Kawasaki: [00:51:02] Since you mentioned Ohio, have you been to that outdoor bookstore? There? Is that not the most interesting bookstore in the world? I love that bookstore.
[00:51:13] Suzy Batiz: [00:51:13] It’s incredible. Yeah. Where they have the books on the outside of the building. Yeah. It’s fabulous. High is magical.
[00:51:20] Guy Kawasaki: [00:51:20] It is magical. I hope you’ve been inspired by Suzy’s remarkable resilience.
[00:51:27] She has gone through molestation through divorces and two bankruptcies, and she has emerged as a successful business woman and creator of the alive operating system. I’m guy Kawasaki. And this is Remarkable People. My thanks to Jeff Sieh and Peg Fitzpatrick who had produced yet another remarkable episode of Remarkable People, vaccines are on the way, but please remember wash your hands, wear a mask.
[00:51:55] Don’t go into crowded places and get the vaccine. As soon as you [00:52:00] can. Mahalo. And this episode is brought to you by reMarkable the paper tablet, company, focus more and goof off less using a remarkable tablet. This is Remarkable People.
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.