How to Launch (And Why Scaling Doesn’t Matter)

In the early days of starting up, the ability to scale is overrated. “Scale,” in case you haven’t heard the term, refers to the concept that there are processes in place that are fast, cheap, and repeatable because there will soon be millions of customers who generate billions of dollars of revenue. […]

By | 2016-10-24T14:08:52+00:00 May 4th, 2015|Categories: Books, Entrepreneurship, Marketing and Sales|Tags: , |6 Comments

How to Pick Advisors

Once upon a time there were two engineering PhDs who were clueless about how to start a company. All they knew how to do was code. They were so desperate for money and adult supervision that when an experienced businessperson showed interest and offered to help raise money, they, in their own words, “followed him [...]

By | 2016-10-24T14:08:54+00:00 April 27th, 2015|Categories: Books, Entrepreneurship|Tags: , |6 Comments

How to Spread the Word When Information Flows Faster Than Clout

In their book, Absolute Value: What Really Influences Customers In The Age of (Nearly) Perfect Information, Emanuel Rosen and Itamar Simonson explain a new approach to planting seeds to build awareness for a new product or service. Their idea is that the gradual adoption, trickle-down approach that started when Moses went to see God is [...]

By | 2016-10-24T14:09:00+00:00 April 13th, 2015|Categories: Books, Marketing and Sales|Tags: , |3 Comments

How to Be a Demo God

Several times a year a group of executives from startups do a six-minute demo of their products to an audience of venture capitalists, analysts, and journalists. This name of the event is, logically, DEMO. It’s a great occasion—especially if you understand the dance that’s going on: Entrepreneurs acting as if they don’t need venture capital, [...]

By | 2016-10-24T14:09:04+00:00 March 30th, 2015|Categories: Books|Tags: , , |7 Comments

The Art of Leading

Some aspiring entrepreneurs are already working for a big company. Like external entrepreneurs, they dream of creating innovative products. They, too, must prototype, position, pitch, bootstrap, recruit, fund, partner, sell, and support. The purpose of this minichapter is to explain how to do all this when you’re employed by a large business. […]

By | 2016-10-24T14:09:07+00:00 March 23rd, 2015|Categories: Books, Entrepreneurship|Tags: , , |2 Comments

The Art of Keeping Things Simple

Entrepreneurs face hundreds of decisions when they start a company, and there’s often a temptation to optimize each one of them—sometimes by breaking new ground. However, it’s best to focus one’s energy and attention on milestone issues. My experience and expertise is with US companies, but these are generally accepted startup practices: […]

By | 2016-10-24T14:09:09+00:00 March 18th, 2015|Categories: Books|Tags: , |2 Comments

The Art of the Pitch

Forget “I think, therefore I am.” For entrepreneurs, the operative phrase is, “I pitch, therefore I am.” Pitching isn’t only for raising money—it’s for reaching agreement, and agreement can yield many good outcomes including sales, partnerships, and new hires. Here are the key elements of a great pitch. […]

The Art of Simple Questions: How Simple Questions Lead to Great Innovations

There is a myth that successful companies begin with grandiose ambitions. The implication is that entrepreneurs should start with megalomaniac goals in order to succeed. To the contrary, my observation is that great companies began by wondering about simple things, and this leads to asking simple questions that beget companies: […]

By | 2016-10-24T14:09:17+00:00 March 3rd, 2015|Categories: Books, Entrepreneurship, Innovation|Tags: , , |6 Comments

The Art of the Business Model

A good business model forces you to answer two simple questions: “Who has your money in their pockets?” And “How are you going to get it into your pocket?” These questions may lack subtlety, but making money isn’t a subtle process. More elegantly stated, the first question involves identifying your customer and the need that [...]

By | 2015-03-18T07:42:53+00:00 February 24th, 2015|Categories: Books, Entrepreneurship|Tags: , |7 Comments

Reality Check Checklist + the Best Foreword in the History of Man

My new book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition is now available. The cover price is $29.95. It is approximately 500 pages long--twice the length of The Art of the Start. This book is the "superset" of all my books, articles, and blogs. I wrote it to provide answers [...]

By | 2016-10-24T14:13:11+00:00 October 30th, 2008|Categories: Books, Entrepreneurship|Tags: , , , , |0 Comments

Alltop Version 2.0: The Art of Aggregation

The proliferation of topics from twenty to 215 made a redesign of Alltop necessary for efficient navigation. The three primary enhancements to the site define version 2.0 of Alltop: Ability to find topics in three ways: searching by keyword, viewing by category (for example, Tech, Sports, People), and viewing by topic name. Addition of 200 [...]

By | 2016-10-24T14:13:35+00:00 September 22nd, 2008|Categories: Books, Cool Stuff|Tags: |0 Comments

How to Get a Free, Autographed Copy of The Art of the Start

Facebook reduced the number of people that a developer can invite to add an application. The limit went from infinity to ten; thus, it is much harder to achieve critical mass. However, if a developer can evangelize people to invite ten friends each, the outlook is brighter. The question is, “How do you get people [...]

By | 2015-03-18T07:42:34+00:00 August 15th, 2007|Categories: Books, Marketing and Sales|Tags: |41 Comments

Lessons for Entrepreneurs: Ignoring Is Bliss and Then Some

Where ignorance is bliss, ‘Tis folly to be wise—“On a Distant Prospect of Eton College” by Thomas Gray With all due respect to Thomas Gray, he missed the target when it comes to entrepreneurship: ignorance isn’t bliss, ignoring is. For example, last week I posted a “help wanted” entry soliciting “truemorists” for a site called [...]

By | 2016-10-24T14:21:08+00:00 May 9th, 2007|Categories: Books, Entrepreneurship|Tags: , , |52 Comments