How to Get a Free, Autographed Copy of The Art of the Start


Facebook reduced the number of people that a developer can invite to add an application. The limit went from infinity to ten; thus, it is much harder to achieve critical mass. However, if a developer can evangelize people to invite ten friends each, the outlook is brighter. The question is, “How do you get people to do this?”

As the saying goes, there’s more than one way to skin a cat (with all due respect to PETA). Here’s my offer: if you install Truemors for Facebook, invite ten friends to install it, and post a few truemors, I will send you an autographed copy of The Art of the Start. You might wonder how I’ll know if you installed Truemors and invited ten people. The answer is that I am going to trust you.

There’s one limitation. I will only ship books to addresses in the U. S. because I don’t have the bandwidth to figure out shipping and customs to every country in the world. Note: I said I will only ship to U. S. addresses. For example, if you live in Kazakhstan and have a friend or relative (“Borat”) in the U. S. who can get the book to you, go for it.

Please proceed by installing Truemors. After you’ve invited ten friends and posted a few truemors, send your name and address to this email address. This offer is limited to the first two hundred people.

Let’s see if I get disabled by Facebook for doing this. 🙂

By |2015-03-18T07:42:34+00:00August 15th, 2007|Categories: Books, Marketing and Sales|Tags: |41 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


  1. Roger Anderson August 15, 2007 at 11:40 am - Reply

    If I already have a marked up copy can I send it to you to sign?
    Or maybe I’ll get the free copy and sell it on eBay…..

  2. Tim McCormack August 15, 2007 at 11:41 am - Reply

    So I did it, in spite of your view of us MBA’s. =^)
    By the way, I see someone posted about this at 1:18 am. Giving some people the jump on your announcements?
    Good luck getting Truemors rolling. The honeymoon period is over, and now we get to see how much traction it can pull over a long period of time.
    Tim McCormack – The Online Rental Marketplace

  3. Carl Lingen August 15, 2007 at 11:54 am - Reply

    Members application allows us to only invite 10 people per day. So tomorrow anyone should be able to invite another ten people. This will take around a week for me to do, but I have a pretty close networked group of friends so I can have them invite their friends as well. Hopefully you will get around 200 people signed up from 1 lead.
    Good Luck.

  4. Rayc22 August 15, 2007 at 12:02 pm - Reply

    Does this mean I can’t avoid facebook anymore? Aiks!

  5. Carl of PseudoPower August 15, 2007 at 12:11 pm - Reply

    Wow. Great Idea!
    I’m on it!
    I have a feeling this still stir up the internet melting pot.

  6. Wilco August 15, 2007 at 12:11 pm - Reply

    Yes I can read, however…
    Is this one of those instances where Canada is counted as the US, too? Shipping costs are identical as far as I’m aware.
    Anyway – good luck with getting this rolling. See if I can invite a bunch of people now.

  7. Mario August 15, 2007 at 1:03 pm - Reply

    Sorry I live in Europe.
    Is Facebook the next best thing?
    I just noticed that you also have a profile at Linkedin with “no invitation welcome.” I would I thought you were more friendly.
    By the way Linkedin just added another feature to invite your friends in the list of mail you use; for example AOL, Hotmail, Yahoo, etc.
    They need to move fast, don’t you think?
    Mario Ruiz

  8. Paul Young August 15, 2007 at 1:13 pm - Reply

    Guy, I feel left out. I thought your favourite country was Canada!

  9. Mukund Mohan August 15, 2007 at 1:22 pm - Reply

    Making your own viral campaign. Good thinking. I already have your book. Would like autograph though, or an itunes version of the book. 🙂

  10. Grzegorz Daniluk August 15, 2007 at 1:59 pm - Reply

    Guy, I do not understand. Why are you losing your marketing guru credibility for promoting this web site?
    For three reasons:
    – It’s in my DNA to evangelize stuff. I cannot not do it.
    – I need to make a living.
    – Would you rather read the theoretical ramblings of someone who never has to actually build and market things or someone who is on the firing line?
    I hand you a way to get a free book for five minutes of effort, and all you can do is complain?

  11. Justin August 15, 2007 at 2:02 pm - Reply

    Viral begging?
    One man’s begging is another man’s evangelism.

  12. Ron J August 15, 2007 at 2:19 pm - Reply

    App installed, trumors posted, friends invited, email sent! I look forward to receiving the book (I hope I was within the first 200?..). Thanks.

  13. John Koetsier August 15, 2007 at 2:23 pm - Reply

    Ditto Grzegorz’s comment below.
    This blog was a lot more interesting when every third post wasn’t promoting your new site.
    Please provide me and other readers your list of blogs with higher signal to noise ratio than this blog.

  14. Viaspire - Define.Innovate.Maximize. August 15, 2007 at 2:40 pm - Reply

    Have you heard the latest on Truemors?

    Last night, we had the opportunity to attend the monthly BayCHI meeting featuring guest speaker Guy Kawasaki, co-founder of his latest passion project, Truemors. Sitting in a packed auditorium, we learned a ton from this uber evangelist, in his present…

  15. Ady August 15, 2007 at 3:26 pm - Reply

    I ordered a copy of the book, to keep it as a reference in my library, from Amazon just before reading that. :-()
    hostingPride Networks (
    Please use our service otherwise how we gonna survive.

  16. Tim McCormack August 15, 2007 at 4:54 pm - Reply

    In response to your ongoing battle against MBA’s, here is an article that states why we are important.
    It is a businessweek article.
    MBA’s are people too. =^)
    Tim McCormack – The Online Rental Marketplace

  17. Hawro Mustafa August 15, 2007 at 10:52 pm - Reply

    Guy, despite your multiple cracks on MBAs, there were about 20 students from the Haas MBA program at your Bay CHI presenation yesterday who are all big fans of yours. We’re all going to install the Facebook Truemors app, but only expect one book 😉 Stay tuned.

  18. Aurelien August 16, 2007 at 2:12 am - Reply

    I bought it last week, I read a part of it every day. I’m French, living in Ireland, but I’ll invite friends anyway without wainting for something in return.
    PS: and what about a photograph autographed, hum? 😉

  19. Laurent Farci August 16, 2007 at 2:41 am - Reply

    I bought your book 3 days ago. I live in France anyway. I wondered: If I send you my book copy by mail (DHL or something like this) with a pre-paid return, will you autograph it ? 🙂
    I will then installed Truemors for my facebook account and invite people to do so.

  20. alex August 16, 2007 at 3:19 am - Reply

    i’ve added it, but also invited you to install…it’s only fair : )

  21. EuroLars August 16, 2007 at 3:28 am - Reply

    Or just read an extract here totally free:

  22. Bruno Balvedi August 16, 2007 at 11:05 am - Reply

    I´m 20, Brazilian, industrial engineer wannabe(heheh), read your blog daily since last year and bought your last book a long time ago…
    But the translation ruined it!
    I´m seriously! I really can´t read it in Portuguese, all the expressions heave lost their meanings… when i show the book to my friends i heave to warm them: “This book may look silly because of the translations of the expressions, but read it for the content, i guarantee you that it´s gonna be mind changing!”
    Sadly they don´t put to much faith in it ehehhe But the ones that read it loved it!
    I wondered: is there anyway you can send me a “orignal autographed” copy of it,in English ?? uahuahha I pay you all the costs…
    The city i live (Florianópolis)and all the brazilian sites don´t heave english versions
    I will install Truemors for my facebook anyway because i like it! hehehe
    Bruno Balvedi.
    Ps- 1)Sorry for my bad english writing
    2)They heave changed even the cool cover of you book…

  23. Shoaib August 16, 2007 at 5:08 pm - Reply

    Nice. I scored one. Does anyone know of a good read about what do week 1 of launch? assuming your product is up and most major bugs are out of the way and its just you and a computer (no PR firm)..

  24. Techomical August 16, 2007 at 7:13 pm - Reply

    New Method Of Promotion: Install A Facebook App And Receive A Free Book

    It’s true, someone has begun offering an autographed copy of his book if you install his Facebook App, in an attempt to create some interest and a user base for an App that must not be doing so on its

  25. David Mackey August 16, 2007 at 8:14 pm - Reply

    Okay, you’ve finally convinced me to visit Truemors…We’ll have to see about the facebook install.

  26. August 16, 2007 at 8:44 pm - Reply

    Thanks for all the energy! Keep on writing and speaking.
    Chris Schilling

  27. Chamatkaribaba August 17, 2007 at 11:05 am - Reply

    I really do not know how these viral campaign may work. But, SPAM is a good idea, I think, for them.

  28. Satish August 18, 2007 at 1:21 pm - Reply

    Despite being in Canada (which shipping to isn’t all that complicated, still North America, right up top Guy), I did what you asked in this post and will keep checking in on your blog and Truemors as I always have.

  29. David Mullings August 18, 2007 at 10:26 pm - Reply

    Glad to see you busting out the facebook viral plan and practicing what you preach, unlike many authors out there.

  30. Grzegorz Daniluk August 20, 2007 at 1:45 am - Reply

    Guy, I bought your book 2 or 3 years ago! It would be nice to have autographed copy but you don’t send books to Europe.
    I don’t know how it is in US, but in Poland or maybe in Europe in general, people do not value failures. It doesn’t matter that objectively a failure might a very valuable experience. When you made a lot of money, everybody will listen to you. If not, even your wife will ignore silently what you say 🙂

  31. PrintnPost August 20, 2007 at 10:36 am - Reply

    Sounds Fair enough…now whats the book about?

  32. Dave August 20, 2007 at 3:05 pm - Reply

    Sad to see such a great website turn in to a marketing tool for truemors. Best of luck Guy, but I don’t want my RSS feeds full of junk marketing. Thanks for all the insights – it was great while it lasted. Unsubscribing now.

  33. Jeff Green August 21, 2007 at 9:44 am - Reply

    I received the book in the mail today.
    I’ve also enjoyed using the app.

  34. Nate August 21, 2007 at 8:25 pm - Reply

    My free, autographed copy of The Art of the Start is officially in my hands today. I look forward to the reading, thanks.

  35. Heather D August 22, 2007 at 11:20 am - Reply

    Hi Guy — Just got your book in the mail. Thank you! The Truemors are right, “The Art of the Start” is a “must have” guide — for anyone starting anything! Thank you!!!

  36. Margie Zable Fisher August 22, 2007 at 7:36 pm - Reply

    Hi Guy,
    Interesting idea. I already have a copy of the Art of the Start, but an autographed copy would be nice. However, not enough to get me motivated to do this.
    At the risk of sounding crazy, you might get more takers if you offered something a little bigger, like whoever does this gets entered into a lottery, and an objective person picks one winner. The winner gets dinner and the chance to pick your brains about anything he/she wants. And you’ll pay for the transportation to the winner, and the dinner.
    That would motivate me to do this. And maybe a few others.

  37. Himanshu Sheth August 22, 2007 at 10:24 pm - Reply

    Hey Guy,
    I am from India and lot of people are looking at Truemors.
    I truly agree about not shipping to non-US countries due to various reasons.But one thing that you are losing out here is penetration in the other countries.You are one of the bloggers who is discussed a lot about in BarCamps,BlogCamps and many other unconferences across the country.
    People would have wished if you could ship in other countries as well 🙂
    -Himanshu Sheth
    (Blogger at

  38. Granata August 23, 2007 at 10:56 am - Reply

    I received my book a couple of days ago. Incidentally I had picked up a copy at the library just a week before you made the offer. I’m enjoying the book and look forward to seeing you speak at Innovate.

  39. Not a Square August 23, 2007 at 3:16 pm - Reply

    Loving the book so far. Thanks for the signed copy. Cannot wait to read the rest!

  40. Vincent August 24, 2007 at 10:48 am - Reply

    Is this offer still open, or have you reached 200 people yet?

  41. Ajay Jain October 1, 2007 at 1:23 am - Reply

    I am sure you are 200 up. How long did it take? And did Facebook ban you?
    Will carry your response on the blog post titled ‘Guy Kawasaki gives The Art of the Start free to promote Truemors’ and linked at

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