The Art of Evangelism

A long time ago I was a revolutionary at Apple. My job title was “software evangelist.” My responsibility was to evangelize Macintosh to software developers. Later my title was “chief evangelist,” and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity. […]

By |2016-11-11T07:15:59-08:00April 29th, 2014|Categories: Books|Tags: , , , , |7 Comments

APE: How to Publish a Book

In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.” [...]

How to Enchant People with Facebook

Over at the American Express OPEN Forum, I posted instructions for how to enchant people with Facebook. Please check it out if you want to use Facebook for marketing purposes. If you want to be enchanting in general, check out my new book: Enchantment: The Art of Changing Hearts, Minds, and Actions.

By |2015-03-17T09:14:26-07:00May 16th, 2011|Categories: Books|Tags: |0 Comments

Enchantment Hits the Best Seller Lists

After one week of availability, Enchantment has hit three bestseller lists: New York Times (Advice, How-to, and Miscellaneous), Wall Street Journal (Hardcover Business), and Publishers Weekly (Hardcover Nonfiction). I owe this success to you, my readers and reviewers. Thanks so much for making Enchantment a success. I hope it enables you to change the world! [...]

By |2015-03-17T09:14:30-07:00March 18th, 2011|Categories: Books|Tags: |0 Comments

FAQ: How to Autograph a Book

Question: When you autograph a book, what does your message say? Answer: It says “Resisting you is futile.” Question: Why do write this? Answer: Because I want my readers to feel good about themselves. Question: Why do you sign the cover? Answer: There are three reasons. First, it saves me lots of time by not [...]

By |2015-03-17T09:14:31-07:00March 16th, 2011|Categories: Books|Tags: |0 Comments

How do publish thee? Let me count the ways.

At long last my latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, is available. Here are the ways to order it. As an indication of what the critics think of it, this is the Kirkus review: Apple’s former chief evangelist leads businessfolk down the path to enchantment. The entrepreneur’s entrepreneur is back [...]

By |2016-10-24T14:09:54-07:00March 9th, 2011|Categories: Books|Tags: , , |0 Comments

Got an enchanting photo?

I’m running a photo contest for enchanting pictures. There are five categories: Kids, Pets, Travel, Vehicles, and People. The prize is a Nikon 3100 for the winner of each category plus an iPad for the category winner with the most votes. Click here to learn more. The deadline is in eight days!

By |2015-03-17T09:15:08-07:00March 3rd, 2011|Categories: Books|Tags: |0 Comments

How to master your iPad

Are you trying to master your iPad? I’ve got a deal for you. For one week, you can download a free copy of Tanya Engst’s Take Control of iPad Basics ebook. Just go here and “like” the page to get it. Bonus: 50% off any Take Control ebook (covers Macintosh, iPhone, and iPad) special offer.

By |2015-03-17T09:15:21-07:00December 20th, 2010|Categories: Books|Tags: |0 Comments

My reign in Spain

I spoke in Madrid at the FICOD conference in mid November. These are pictures from my reign in Spain. I’m feeling pretty Spanish these days because I’ve been to Barcelona, Malaga, and Madrid for speeches. Terminal 4 of the Madrid airport wins the prize for coolest ceiling. Antoni Gaudi would be proud. Terminal 4 also [...]

By |2016-10-24T14:10:05-07:00December 1st, 2010|Categories: Books, Events|Tags: |0 Comments

How to Enchant Your Customer

I love to do business with small businesses—in-store, online, for myself, for others, for pleasure, for work—it doesn’t matter to me. I love to find great products and services made by entrepreneurs who are trying to change the world. And I love to help small business owners because they aren’t flying around in corporate jets [...]

By |2016-10-24T14:10:07-07:00November 23rd, 2010|Categories: Books|Tags: , |0 Comments
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