Over at the American Express OPEN Forum, I posted instructions for how to enchant people with Facebook. Please check it out if you want to use Facebook for marketing purposes. If you want to be enchanting in general, check out my new book: Enchantment: The Art of Changing Hearts, Minds, and Actions.
How to Enchant People with Facebook
About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.