The Stickiness Aptitude Test (SAT) and Ten Questions with Chip and Dan Heath

My prediction for Made to Stick: Why Some Ideas Survive and Others Die is that it will join The Tipping Point and Built to Last as a must-read for business people. The book explains why some ideas stick and some don’t--and I’ve been on both sides of this equation. A warning though: If you read [...]

By | 2016-10-24T14:22:56+00:00 January 9th, 2007|Categories: Books, Events, Innovation, Marketing and Sales|Tags: , , |47 Comments

Dear Libby

Guy Kawasaki 3300 Hillview Palo Alto, CA 94304 [email protected] 650-354-1854 August 16, 2006 Dear Libby, I read your interview in Guy Kawasaki’s blog (To show I’m digitially hip enough to have read a recent blog item.), and your responses sparked an interest (A little bit of sucking up to show her that I thought that [...]