Dan Zarrella, social-media maven, explains how and when to use social media site such as Facebook and Twitter. He is the author of The Social Media Marketing Book. Read the post if you’re wondering how to optimize your social-marketing efforts.
How to Use Social Media
About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.