The Art of the Tutorial

Over at the American Express OPEN blog, I posted an article called “The Art of the Tutorial.” If you have a product or service that needs explaining, you should read this article (I don’t know many companies that shouldn’t!). Good stuff from my buddies at Atelier Transfert. Please mark that you found the posting useful [...]

By | 2016-10-24T14:12:08+00:00 March 19th, 2009|Categories: Marketing and Sales|0 Comments

More on the Art of Generating Buzz

Over at the American Express Open Forum, I posted a continuation of an interview with Emanuel Rosen, author of The Anatomy of Buzz Revisited. In this post, he explains when to use Facebook and MySpace and offers advice about generating buzz for an online property like Alltop. Check it out if you’re interested in generating [...]

By | 2016-10-24T14:12:12+00:00 March 3rd, 2009|Categories: Marketing and Sales|0 Comments

How to Get Retweeted

Over at the American Express OPEN blog I posted a story called “How to Get Retweeted” to explain why and how to get your tweets forwarded by people. Check it out if you want to get more out of Twitter. More about Twitter at Twitter.alltop and Twitterati.alltop.

By | 2016-10-24T14:12:17+00:00 February 19th, 2009|Categories: Marketing and Sales|0 Comments

The Value of Neatness

In "Order vs. Disorder: Surroundings Matter" Roger Dooley explains how disorder can affect the behavior of people. He cites a study where 13% of the people snatched an envelope with clearly visible a five-Euro note in it from a mailbox. When the mailbox was covered with graffiti, 27% snatched the envelope. Does this mean that [...]

By | 2016-10-24T14:12:32+00:00 January 14th, 2009|Categories: Marketing and Sales|0 Comments

Signs of the Times

I took these pictures at the Stanford Shopping Center during the week after Christmas. Money sure talks now… There were a handful of stores without sales signs, but only one didn’t offer discounts and had lots of people in it. :-) We all definitely have our work cut out for ourselves in 2009. As a [...]

By | 2015-03-17T09:24:27+00:00 December 31st, 2008|Categories: Marketing and Sales|0 Comments

The Changing Consumer Experience

Over at the American Express Open Forum blog, I posted a report by Razorfish called “FEED: The Razorfish Consumer Experience Report.” The document examines the changes that Web 2.0 and social media are causing for companies. It's one of the best reports about this subject, and you can get it for free by clicking here.

By | 2016-10-24T14:13:13+00:00 October 28th, 2008|Categories: Marketing and Sales|0 Comments

The Art of the Viral Video

No matter who you support in the upcoming election, you will appreciate the cleverness of customizing videos to get your friends and relatives to vote. Click here to see what I mean. Many companies could use custom, viral videos for their products and services. I would love to do something like this for Alltop. For [...]

By | 2016-10-24T14:13:16+00:00 October 26th, 2008|Categories: Cool Stuff, Marketing and Sales|0 Comments

How to Seize the Day

Nothing warms my heart than an entrepreneur who seizes the day, and Kathryn Finney seized it in a world-class way. Step 1: Republican National Committee buys the Sarah Palin family $150,000 worth of duds. Step 2: Kathryn Finney of the Budget Fashionista shows how to outfit the Palins for $147,500 less. What did this take? [...]

By | 2015-03-17T09:26:19+00:00 October 24th, 2008|Categories: Marketing and Sales|Tags: |0 Comments

The Mother and Father of Social Media Lists

I learned of the "mother of social media lists" and the "father of social media lists." Click here to see mom and here to see dad. These are the most comprehensive lists of examples of social media applications, videos, blogs, podcasts, widgets, crowdsourcing, bookmarking, microblogging, photosharing, wikis, mashups, brand monitoring ad nauseum. Check them out [...]

By | 2016-10-24T14:13:19+00:00 October 22nd, 2008|Categories: Marketing and Sales|0 Comments

The Art of Customer Surveys

I posted an entry in American Express blog entitled the "The Art of Customer Surveys" based on some information sent to me by Dave Wanetick, the managing director of IncreMental Advantage. He points out deficiencies in typical customer surveys that you will find interesting, and he boils down effective surveys to one simple question.

By | 2016-10-24T14:13:26+00:00 October 2nd, 2008|Categories: Marketing and Sales|0 Comments

Dear House:

"Dear Henry" certainly generated passionate comments. Here's another marketing thought: If people want the House to pass the bailout, all they'd have to ask is, "Do you want China and Abu Dhabi to come in and buy America at fire sale prices?" The bill would pass by this weekend. It's all about framing.

By | 2015-03-17T09:26:31+00:00 October 2nd, 2008|Categories: Marketing and Sales|0 Comments

Dear Henry: Frame or Be Framed

With nothing better to do on a Saturday night, I was browsing through this blog's archives, and I came upon this posting: "Frame or Be Framed." It examines the work of U.C. Berkeley professor George Lakoff--specifically, how Republicans are good framers and Democrats are lousy ones. It seems to me that the "bailout" of the [...]

By | 2016-10-24T14:13:28+00:00 September 28th, 2008|Categories: Marketing and Sales|0 Comments

Is Face-to-Face Communication Always the Way to Go?

A common assumption is that communicating face-to-face is more persuasive than email. That's not always true, according to a 2002 study. Researchers found that men are often more responsive to email because it downplays their competitive tendencies. On the other hand, women react better to in-person encounters because they are more relationship-oriented. These same researchers [...]

By | 2016-10-24T14:13:32+00:00 September 25th, 2008|Categories: Marketing and Sales, Pitching and Presenting|Tags: |0 Comments

Sway or Be Swayed

Over at the American Express Open Forum blog I posted an interview with Ori Brafman, the author of Sway: The Irresistible Pull of Irrational Behavior. In this interview he explains how to resist irrational and dumb behavior. Click here to check it out. Not reading it would be irrational.

By | 2016-10-24T14:13:33+00:00 September 25th, 2008|Categories: Marketing and Sales|0 Comments

Are You Limiting Yourself?

Psychologists dub the tendency to presume that others react to the world in the exact same way we do as "projection." For example, an entrepreneur is reluctant to schmooze and unwilling to discuss his company in social settings for fear of annoying potential customers and investors. According to Christopher R. Edgar, projecting can hold you [...]

By | 2015-03-17T09:26:47+00:00 September 14th, 2008|Categories: Marketing and Sales|0 Comments