Marketing to Moms? Read the Digital Mom Report

Razorfish and CafeMom issued a “Digital Mom” report that examines the role of digital technology in modern moms. (Do yourself a favor and click on the download PDF icon to read the report. It’s the second to the last icon in the navigation bar.)

Here is a quick summary to entice you to read the whole thing. Anyone who is trying to market products or services for moms should read this exellent report.

  1. “Social media and text messaging, instant messaging, and gaming, now used by the majority of digital moms, are no longer
    niche activities.”

  2. “At the same time, moms with children 12 or older are more likely than moms
    of children under 12 to use gaming and video. Marketers have an opportunity to respond to these trends by
    acknowledging that a ‘one-size-fits-all’ strategy against moms may not work.”

  3. “Marketers should recognize the dual purposes (communicating with peers and monitoring their kids) moms of older children have for engaging with emerging
    technologies, particularly social channels. They should learn more about the challenges moms face when
    embracing technology, and provide them with better resources and information to help them guide their
    children.”

  4. “Marketers have an opportunity to utilize communications channels like social networking, text messaging
    and gaming to facilitate conversation among moms and influence decision making.”

  5. “Marketers should consider marketing to mom as both an interconnected woman and a mom, as her interests
    extend beyond parenting.”

  6. “Among digital moms, the gap is closing between TV and other channels in creating initial awareness about
    products. Marketers should consider the penetration level and relative influence of each channel when determining
    how, when, and where to reach digital moms along the purchase funnel.”


If you’d like a quick way to scan what moms are blogging about, check out Moms.alltop.

By | 2016-10-24T14:12:19+00:00 February 7th, 2009|Categories: Marketing and Sales|0 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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