How to Seize the Day

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Nothing warms my heart than an entrepreneur who seizes the day, and Kathryn Finney seized it in a world-class way.

Step 1: Republican National Committee buys the Sarah Palin family $150,000 worth of duds.

Step 2: Kathryn Finney of the Budget Fashionista shows how to outfit the Palins for $147,500 less.

What did this take? Not much. Read the news. See a connection. Develop a funny angle. Get the word out. This is how you seize the day.


For more fashion news, click here. For more politics (if you can stand it), click here.

By | 2015-03-17T09:26:19+00:00 October 24th, 2008|Categories: Marketing and Sales|Tags: |0 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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