Sway or Be Swayed

Over at the American Express Open Forum blog I posted an interview with Ori Brafman, the author of Sway: The Irresistible Pull of Irrational Behavior. In this interview he explains how to resist irrational and dumb behavior. Click here to check it out. Not reading it would be irrational.

By | 2016-10-24T14:13:33+00:00 September 25th, 2008|Categories: Marketing and Sales|0 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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