How to Stick Out in the Crowd
Over at the American Express Open Forum, I’ve posted an article called “The Lesson of Satzuma.” This is explains how a tiny company called Satzuma stood out of the CES crowd by focusing on a fun group of products. Check it out as a marketing lesson.
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Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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