Over in the American Express Open Forum I posted an interview with Jennifer Aaker and Andy Smith about the “7 Deadly Sins of Business Storytelling.” It will help you optimize the impact of storytelling in your marketing.
How to Avoid the 7 Deadly Sins of Business Storytelling
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About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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