I posted an article about a classic psychology experiment that shows how people can change the attitudes of others. Click here to read it. One of the main messages is that people are often persuaded when they don’t expect it, so you should be persuading all the time.
How to Change People’s Attitudes
About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.