Here’s a video featuring editors and reporters from the Wall Street Journal, Wired, TechCrunch, Seattle Times, and Seattle Post Intelligence discussing how entrepreneurs should pitch the press. You can also read the wrap up if you’re too busy to watch the video. Also, here’s a video featuring only Michael Arrington from November, 2006.
The short story: Create something great, throw out all the marketing bull shiitake, and explain it in thirty seconds.
How to Pitch the Press
Guy Kawasaki blogged about this panel put on by Redfin on the topic of startups pitching the press. It’s an hour-long video (so grab a cup of coffee), but helpful in addressing the issues small companies wrestle with when trying
Nice videos. Thank you very much for the pointers.
Thank you for posting those videos! Very helpful!
Sincerely,
Trina Lamarche
http://www.efficientva.com
Interesting to hear what they think about working with PR companies. It’s good to hear that the press actually likes to be in contact with entrepreneurs themselves instead of getting info second hand from pr firms.
Peter
62 ways to improve your press releases
There are many voices calling for the death of the press release (e.g. Die Press Release Die or Amy Gahran who wants to put them out of their misery). What is needed is not execution but reform. Here are my tips and suggestions for doing it:
Preparati…
Very interesting. Readers might find more tips, including yesterday’s post “62 ways to improve your press release” on my blog: Bad Language – How to do PR section.
More proof of how important that your “elevator pitch” be clear and impactful. I’ve got an article on how to craft a good one over at DLM if anyone is interested. Thanks as always for these great finds!
I do agree with that statement: You’ve got to be able to explain your idea in just 30 seconds!
Best,
Intoku.
With everybody trying to get press for anything and everything… getting the message out is harder then ever but it’s nice to see some added advice to stand out from the submitters :-)
Jon
I really needed this. I get the press contacting me all the time. I have always just been myself, but this was a good future reference. Plus I can forward it to friends too!!