Check out this site where Lenovo is aggregating the blogs, tweets, pictures, and video of Olympic athletes from around the world. Lenovo provided these athletes with Ideapad laptops and video cameras and let them go at it.
Lenovo Olympic Bloggers
About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.