Startup Success 2006

StartupSuccess.jpg

This is a video of “Startup Success,” the Churchill Club’s annual look at what it takes to build a successful startup. This panel of five Silicon Valley entrepreneurs discussed the challenges and critical success factors necessary to reach the promised land. August 17, 2006.

Moderator: Guy Kawasaki, Managing Director, Garage Technology Ventures

Speakers:

  • Lauren Elliott, Founder, Personal News Network
  • Reid Hoffman, Co-Founder and CEO, LinkedIn
  • Joe Kraus, Co-Founder and CEO, JotSpot
  • Daniel Mattes, Co-Founder and CTO, Jajah
  • Alex Welch, Co-Founder and CEO, Photobucket

By | 2015-03-17T09:55:26+00:00 August 25th, 2006|Categories: Entrepreneurship|50 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

50 Comments

  1. Sean Tierney August 25, 2006 at 9:47 am - Reply

    Guy, it was an honor to meet you after the panel. It was worth the trip all the way from Phoenix! I posted a pic here-> http://www.scrollinondubs.com/?p=117
    sean

  2. Adi Raman August 25, 2006 at 9:57 am - Reply

    Dear God,
    I filled the survey as per your commandment just one question oh holy one how would a 20 something survey takers tell the fm guys the actual composition of your audience? Is the sample big enuf to make any sensible assumptions?
    Long live the great one,
    Aditya

  3. Shmuel August 25, 2006 at 11:33 am - Reply

    I am dying to know what the last point was. Care to transcript it?

  4. Joe August 25, 2006 at 12:18 pm - Reply

    “Distribution, distribution, distribution” is the new “location, location, location”. Reid Hoffman made his point clear that if an internet company has no distribution, they’re dead.
    But when the audience question was asked about how those distribution channels were formed in the beginning to get the early adopters, Reid’s answer was probably the least insightful of the panel. I wish he would’ve elaborated more than cite the obvious – 35% invitation acceptance is great once critical mass forms. But how did you get the initial critical mass?
    Viral marketing and WOM advertising is obviously needed for a Web 2.0 company, and is a great story to tell after its successful. The initial push to attract the early adopters and then to leverage that core base to cross the chasm to mainstream. That is the secret sauce.
    But I guess it wouldn’t be secret if successful entrepeneurs revealed them to us hopeful entrepeneurs.

  5. Dutch Rapley August 25, 2006 at 12:56 pm - Reply

    Thanks for posting the presentation, I’ve greatly enjoyed viewing it. I agree with Shmuel, I’m also dying to know the ending of the last point that Joe Kraus made about (Reid’s advice on) VC funding and the amount of companies willing to buy you out within the given price ranges.
    All the speakers gave great, insightful advice. I particularly enjoyed Joe’s comments on how opportunity begets opportunity and that it’s cheaper than ever before to create a product.
    Overall, I think Lauren and Daniel gave the best advice that you should initially picth your idea(s) to your wife (spouse, partner, etc.). In my opinion, if your wife doesn’t approve, then you really should can it and start working on the next idea.

  6. Michael Bernstein August 25, 2006 at 6:54 pm - Reply

    Guy, can you summarize the hand-raising totals?

  7. Rishi Khaitan August 25, 2006 at 8:35 pm - Reply

    Great video. I can’t believe I actually spent the last 90 minutes watching the entire thing! So many great points. One of my favorites was Reid’s comment that if you’re a Web company building a consumer product and you aren’t embarrassed by your first release, you launched too late.

  8. Dharmesh Shah August 25, 2006 at 8:58 pm - Reply

    For those that didn’t have time to watch the whole video (which is still highly reccommended), I’ve captured some of my favorite parts here:
    Notes On Startup Success 2006 with Guy Kawasaki

  9. Jeff August 25, 2006 at 11:38 pm - Reply

    I enjoyed the video a bunch, but it is only a start for my knowledge of starting up my website and service. THe problem is getting the information out there and letting people know about the service. My biggest question I would have asked and hopefully someone that browses these comments will be able to answer for me is, How does a guy with little money(wife make me pay the mortgage monthly) get the funds? I do have an executive summary, but I don’t know the first thing about creating the business plan for the start up. The only money I know to ask for is a salary for myself and my web guy and maybe some promotional money. Should I even be looking for a VC or an Angel? These are my questions. Feel free to e-mail me or call. THe number is on my website at www.podsea.com.

  10. Grouchy Blogger August 26, 2006 at 12:01 am - Reply

    Successful startups

    The Churchill Club has a video up on Google Video from a panel discussion recently on the topic of startup success.

  11. Peter August 26, 2006 at 12:09 am - Reply

    =>jeff : I recommend the PDF book from 37signals.com . It deals with lot of things and also speaks about how to get the word out with no money.

  12. sean percival August 26, 2006 at 12:52 am - Reply

    Such a great panel with great insights.
    Thanks for sharing

  13. House of Yang August 26, 2006 at 12:57 am - Reply

    How to start a successful startup

    Digg entry

  14. Mo.C August 26, 2006 at 12:58 am - Reply

    Awesome. It would have been great to hear the rest of Joe’s thought at the end though. If anyone knows how that ended, i’d love to know.

  15. The.RSS.Reporter August 26, 2006 at 2:15 am - Reply

    =?utf-8?B?ZGVsLmljaW8udXMvcG9wdWxhcg==?=

    Zoho Projects – Online Project Man…

  16. Chuchichäschtli - Made in Switzerland August 26, 2006 at 3:42 am - Reply

    Jajah, LinkedIn und Co. an Startup Success 2006

    Interessante Podiumsdiskussion mit Grndern von Jajah, LinkedIn, Photobucket, JotSpot und PNN moderiert von Guy Kawasaki:
    Medium: video.google.com
    Link: video.google.com
    Highlights:
    Geschichte wie Jajah von Sequoia Capital finanziert wurde
    Beis…

  17. Futurelab's Blog August 26, 2006 at 4:51 am - Reply

    Startup Success 2006

    by: Guy Kawasaki This is a video of Startup Success, the Churchill Clubs annual look at what it takes to build a successful startup. This panel of five Silicon Valley entrepreneurs discussed the challenges and critical success fact…

  18. Kempton August 26, 2006 at 6:19 am - Reply

    What a great panel discussion. I’ve just watched 20 minutes so far and it is just great. OK, it didn’t get me at “Hello” because I was cautious in case the video suck.
    But Guy, you deliver again. Sooner or later, I will just have to blindly trust whatever you post and then run to comment how great it is before I watch it. Or better, even before you post it. (smile)
    Great stuff and keep it coming.
    Cheers,
    Kempton
    P.S. Shameless Plug:
    My favourite upcoming CBC show is Dragons’ Den and it better be good or I will be very very disappointed.
    http://insidethedragonsden.com/

  19. bryanstarbuck August 26, 2006 at 6:32 am - Reply

    Distribution, Distribution, Distribution

    Distribution, Distribution, Distribution

  20. Personal Insights on Web 2.0, Blogging, and Business August 26, 2006 at 10:23 am - Reply

    Startup Success 2006

    For those of you interested in what it takes to succeed with a startup company, make sure to check out this great video on Guy Kawasakis blog.
    Startup Success 2006 or Full Screen Edition at Google Video

  21. Remo Uherek August 26, 2006 at 11:31 am - Reply

    Great discussion (although the first half is more interesting than the second half). Liked the answers of Daniel Mattes (Jajah) the best.
    Btw @Joe Kraus:
    Here is a critical analysis regarding the CNN-poll: http://www.people.fas.harvard.edu/~aeggers/notsooptimistic.pdf
    Andrew Eggers says: “The problem with the figure is that it’s completely wrong. More precisely, the numbers are right, but the interpretation is way off.” After reading this analysis I agree with Andrew, but nevertheless it was still a good laugh during the discussion and a good thing to remember :-).

  22. theone August 26, 2006 at 2:27 pm - Reply

    simply awesome discussion. Would love to hear Joe’s remaining comments on VCs.
    thnx.

  23. SportsLizard Entrepreneur Blog August 26, 2006 at 7:23 pm - Reply

    Startup Success 2006

    Each entrepreneur said that their company has grown through some combination of SEO, PR (through the media, blogging, and social networks), and viral marketing. Do you know what that list doesn’t include? PPC advertising, television commercials, mag…

  24. Damian Holmes August 26, 2006 at 9:16 pm - Reply

    Can you please put the video on Youtube as Google Video is not avaliable in China.
    Thanks
    **********************
    Damian,
    I don’t think that YouTube will permit such a long video. That’s why I use GoogleVideo.
    Thanks,
    Guy

  25. Hill's Personal Finance August 27, 2006 at 3:51 am - Reply

    Startup Sucess 2006

    This is a great video post of the future of startups hosted by Guy Kawasaki of MacIntosh Fame via Signum Sine Tinnitu.

  26. Kempton August 27, 2006 at 10:29 am - Reply

    Hi Guy,
    I’ve now watched the full 90 minutes video and I can say I love it 100%. No guessing needed, just love it.
    For those that find this sort of thing useful, I have “indexed” this 90 minutes video so people can “jump” to the various sections by hand scrolling to the corresponding timecodes. Hope this help some geeks (like me) out there. Here is my blog entry with the timecodes with some basic info,
    “Five Valley entrepreneurs and Guy Kawasaki”
    As oppose to my other shameless plugs, I honestly think this may help some people have a better viewing experience of this long video. (smile)
    Cheers,
    Kempton
    P.S. I thought of this idea after the 23 minutes mark. So if someone can help me create an “index” for the first 23 minutes, that will be great. Simply comment on my blog entry and I will update it.

  27. 2803, le blog August 27, 2006 at 11:53 am - Reply

    Très bonne vidéo de Guy Kawasaki sur le web 2.0

    Avec en guest stars :
    Lauren Elliott, Founder, Personal News Network
    Reid Hoffman, Co-Founder and CEO, LinkedIn
    Joe Kraus, Co-Founder and CEO, JotSpot
    Daniel Mattes, Co-Founder and CTO, Jajah
    Alex Welch, Co-Founder and CEO, Photobucket
    Que du beau mon…

  28. Jason Sanzone August 27, 2006 at 4:09 pm - Reply

    Very good panel! Thanks for sharing Guy.

  29. iAlph August 28, 2006 at 3:34 am - Reply

    Very interessting

  30. The Black Coat August 28, 2006 at 6:14 am - Reply

    Dumb Persistence

    This is a great video on entrepreneurship from Guy Kawasakis blog. It is rich with fantastic stories and wisdom from some of Silicon Valleys greatest entrepreneurs.
    One question by Guy regarding Joe Kraus (Co-Founder and CEO, J…

  31. [email protected] August 28, 2006 at 1:00 pm - Reply

    The Art of the Startup Success

    Continuing
    on the topic of Web 2.0 entrepreneurship (see last post),
    Guy Kawasaki recently

    Startup Success in Silicon Valley

    I’ve found a couple of links to Startup Success 2006, a video of a Silicon Valley panel discussing what it takes to be a successful startup today. Panelists include: Lauren Elliott, Founder, Personal News Network Reid Hoffman, Co-Founder and CEO,

  32. Startups and angels: Along the way to success August 29, 2006 at 7:03 am - Reply

    Startup Success in Silicon Valley

    I’ve found a couple of links to Startup Success 2006, a video of a Silicon Valley panel discussing what it takes to be a successful startup today. Panelists include: Lauren Elliott, Founder, Personal News Network Reid Hoffman, Co-Founder and CEO,

  33. Patrick August 30, 2006 at 2:49 am - Reply

    Great work Guy!!
    Greatest comment is from Reid Hoffman, who said that the most important thing for a consumer internet company is distribution: How do you get to a 1,000,000 customers? Zero distribution is zero value. Period.

  34. Your Group of Web AddiCT(s); August 30, 2006 at 3:35 am - Reply

    Tips for successful startups by successful startups

    Now that Rafiqs Vodacom rant is done, let me expand on the mysterious post before on making meaning not money. Guy Kawasaki is a venture capatalist and MD of Garage Tachnology Ventures. Ive been following blog for a little while now and f…

  35. mickslam August 30, 2006 at 1:44 pm - Reply

    I’ll take a look tonight.
    We’re in the process of starting up and we’re advancing rapidly – ok extremely rapidly to the point where we’re going to sign big, big contracts very soon. Its a little strange to be saying this, but Guy, you were an inspiration. Really. No kidding. Not a joke or overstatement. I located a firm that could use my talents and abilities and just started helping. Now, I have a stake and its going just great.
    We might be building a plant in northern CA. If thats the case, I’ll send you some flowers or maybe those glasses you wanted a while back.

  36. JAJAH Blog August 31, 2006 at 11:27 am - Reply

    JAJAH at the Churchill Club

    Last week, JAJAH co-founder Daniel was invited to join the exclusive panel of the renown Churchill Club Startup Success 2006. Moderated – no – emceed by Silicon Valley icon (and speaker for all occasions – if I ever have kids I know who to ask for an enga

  37. Second Brain September 11, 2006 at 7:03 am - Reply

    http://blog.secondbrain.com/2006/09/this_is_a_video.html

    If you don’t have time to watch the video, check out onstartups.com’s great review and summary of the panel discussions at http://tinyurl.com/z7shy

  38. Second Brain September 11, 2006 at 7:08 am - Reply

    What it takes – learn from the success factors

    If you don’t have time to watch the video, check out onstartups.com’s great review and summary of the panel discussions at http://tinyurl.com/z7shy

  39. Nicola Mattina September 21, 2006 at 11:01 am - Reply

    One of the thing I like most of being a geek living in the suburbs of innovation, is the fact that I can use the Internet to look interesting conferences, meeting and lessons.
    This reminds me when a professor at the University asked me if I tought it was possibile to set up a service to record and broadcast academic or industry conferences (ie in the farmaceutical sector): in his opinion this would have been a tremendous opportunity for people around the world. It was 1998 when he asked me and broadband was a dream: now the days are come 🙂

  40. Marketing & Strategy Innovation Blog September 22, 2006 at 5:23 am - Reply

    The Art of Distribution

    by: Guy Kawasaki One of the important insights that the Startups 2006 panel hammered home was the importance of distribution for consumer-facing startups. (By the way, an astounding 13,000 people watched this video during the first week.)…

  41. felipe September 23, 2006 at 8:44 pm - Reply

    Awesome video …. Incredible the list of the panelists … very insightful … I can’t imagine how people had to learn how to start a business before videos and blogs like this one …
    I guess they needed MBA’s 😉
    thanks for saving me that money Guy!!!

  42. Robin Good's Latest News September 25, 2006 at 2:45 am - Reply

    How To Start A Successfull Business Online: CEOs Share Their Tips At The ChurchillClub – Video

    How do you start a successful Internet startup business? Do you listen to funding partners, technology gurus or to your heart? What are the challenges and critical success factors necessary to achieve solid and positive results for new start-ups wantin…

  43. Robin Good's Latest News September 25, 2006 at 4:30 am - Reply

    How To Start A Successfull Business Online: CEOs Share Their Tips At The ChurchillClub – Video

    How do you start a successful Internet startup business? Do you listen to funding partners, technology gurus or to your heart? What are the challenges and critical success factors necessary to achieve solid and positive results for new start-ups wantin…

  44. Liming Xu October 15, 2006 at 2:43 am - Reply

    My business model is very much like photobucket and while I understood it was by word of mouth marketing, yet, I wish someone could elaborated a little more on the details in terms of the difficulties they faced using this model, what have they tried while waiting for it to spread and how long it took them to get to the critical mass.
    Building a web business requires hardware, speed, ability to handle mass traffic. When they first started, they already had their own servers? Were they hosting it somewhere? Either way, how do they sustain these expenses while waiting with virtually not that much investment to begin with?

  45. Voleris Rich Internet Application Blog December 6, 2006 at 9:41 am - Reply

    Whats holding back RIA interfaces

    It seems that each day brings a new way to build RIAs. I wont dive into the list here, but suffice it to say that choosing a platform for an RIA application is becoming an increasingly complex task. But thats a post for another day. The…

  46. Killing Mind February 1, 2007 at 4:38 pm - Reply

    In the comfort of my home

    Something I’ve been meaning to post for about 5 months: Last night I watched an hour and a half long presentation on creating a successful startup business where the presenters were Guy Kawasaki, Lauren Elliott (Personal News Network), Reid Hoffman…

  47. luisse hann March 24, 2007 at 4:30 pm - Reply

    Hi! My friend started this online classifieds for used motorcycles only. AT the moment, it’s really doing pretty good. We are averaging 200,000 clicks/month eventhough he only started the web 6 months ago.
    People can post their motorcycle for sale in the website for free. We don’t charge them. I just wonder how can we make the site more successful and attract more traffic?
    marksmotos.com was developed for bikers or motorcycles enthusiasts. Has anyone of you here have any experience in this kind of business?

  48. Michael September 14, 2007 at 12:20 pm - Reply

    In the middle of a housing market slump, the last thing any landlord or property owner needs is to spend more money to list their vacancies. Cribs4students’ is a platform that connects landlords to the student market without charging a fee. With sites like Facebook on their side (http://apps.facebook.com/cribsforstudents), they surely have the student apartment information market on a choke hold.
    What makes Cribs4Students.com different from other websites that offer similar services?
    Cribs4Students is free, convenient, and easy to use. Rather than having your listings unattended, Cribs4students’ advertises your listings with all universities, university papers, student events, and social networks (like Facebook) so your listings are viewed by millions of students in several days.
    How can one post an apartment, room, or sublet for free?
    In the home page, http://www.cribs4students.com:
    1) Select a state from the map
    2) Select a university
    3) Click ‘Post Apartments/Sublets’
    4) Insert the information for your property; click submit
    http://cribs4students.com
    About the company:
    The website was launched in February 2007 and has received widespread attention in universities and colleges across the United States. The website is now global and supports international universities in major cities around the world.

  49. Marketing & Strategy Innovation Blog October 12, 2007 at 1:11 pm - Reply

    Startup Success 2006

    by: Guy Kawasaki This is a video of Startup Success, the Churchill Clubs annual look at what it takes to build a successful startup. This panel of five Silicon Valley entrepreneurs discussed the challenges and critical success fact…

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