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Audrey Arbeeny: Branding with Sound

Audrey Arbeeny is a pioneer of sonic branding. She has been the Music Supervisor for NBC’s coverage for the last seven Olympic games. In fact, she’s won two Emmys for her work with NBC. She has also created the familiar sounds people hear when they are customers of Google, Microsoft, Whirlpool, KitchenAid, and McDonald’s. [...]

Martin Lindstrom

Time Magazine named Martin Lindstrom one of the “World’s 100 Most Influential People” in 2009. Thinkers50, a ranking of the top business thinkers, has selected Lindstrom three times. Martin has written seven New York Times best-selling books, and The Wall Street Journal called his book Brand Sense, “one of the five best marketing books [...]

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