Posted a story about the “Art of Commercialization” over at the American Express Open Forum. Check it out if you’re working inside an organization trying to commercialize technology or outside an organization trying to get a deal done. Please mark “found useful” if you did. it’s not easy but can be done.
The Art of Commercialization
About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.