A site’s signup page is the second most important page on a site (the most important is the home page itself) because this is where you’re asking for committment. Everyone worries about the home page (and still don’t do a good job), but most companies do a poor job with the signup page. For example, HAMweather’s is aesthetically-challenged, and’s doesn’t convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:

  • Logo
  • Elevator pitch
  • Descriptive copy
  • List of key features
  • List of key benefits
  • Call to action
  • Testimonials
  • Tours
  • Examples of users
  • Screen shots
  • Life-style images
  • Link to more information

However, you can clearly be successful without a great signup page.