The Art of Visual Thinking

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In the venture capital business, many people think that a short pitch is thirty slides and a short business plan is fifty pages. My how they are mistaken.

The more slides and pages that you need to explain your business, the less likely you will succeed. Truly, the best pitches and plans require nothing more than one page or a picture to explain them. Do you recognize this picture? It’s how Southwest Airlines was pitched.

To provide more insight into the process of visual thinking, I tapped Dan Roam. He is the author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures . In a previous interview with him he explained why and how to use visual thinking in your business. Click here to read it. To learn even more about visual thinking, be sure to read his book.

Incidentally, my momma didn’t raise a fool, so as soon as I figured out what he does, I asked him to apply his skills to a real-world task of mine: explaining Alltop to people. These are the pictures he came up with. I like them! (Larger version here.)

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By | 2016-10-24T14:14:27+00:00 July 31st, 2008|Categories: Pitching and Presenting|Tags: |0 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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