Yes, I’m a shallow Guy, but I’m now #46 in Technorati

My thanks to everyone who has linked to and evangelized this blog. As of this week, I’m in the Technorati top 50 with 3,450 links.

(This fabulous graphic is from Hugh Macleod.)

Some people are perplexed (perhaps even dismayed) with my high level of interest (aka, "obsession") in my Technorati ranking. I provide several explanations to choose from:

  1. I am a shallow, insecure person whose fragile ego must be externally fed by whatever validation I can find.
  2. I’m a goal oriented person. If I were a quarterback, I would keep track of touchdowns. If I were a winger, I would keep track of goals. If I were a shooting guard, I would keep track of three pointers. I’m a blogger (partially), so I keep track of links.
  3. Creating a link is a voluntary act. Presumably, the linker believes that the material is worth reading and therefore created the link. By extension, the more useful one’s blog becomes, the more people will link to it. The more people link to it, the higher you rise in Technorati. Thus, your Technorati ranking is a measure of your meaningfulness.
  4. I just love rankings.

Thanks for all your help!

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By | 2016-10-24T14:27:31+00:00 April 28th, 2006|Categories: Blogging|39 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


  1. Jay April 28, 2006 at 4:03 pm - Reply

    That pic was hilarious…atleast applies to me 😛

  2. Bryce April 28, 2006 at 4:55 pm - Reply

    I just love reading your entries because there’s actually something to read and think about.
    Congratulations and good luck!

  3. ik April 28, 2006 at 5:01 pm - Reply

    Guy, the ideas you share with us are well thought out and tangible. I recommended your blog to associates and I have dubbed you the “Ambassador of Business Common-Sense”.
    In this new era, content is king, keep up the good work.
    Just curious, which would you rather have … a #1 rating on Technorati, or tickets to all seven games of the Stanley Cup with a private Singapore Airlines chartered jet to the games?

  4. Service Untitled - Doug Hanna April 28, 2006 at 6:33 pm - Reply

    I’m a stats/results person as well. Congrats – it’s quite the achievement!

  5. Dharmesh Shah April 28, 2006 at 6:54 pm - Reply

    For us aspiring business/startup blog writers, this is truly an inspiration.
    Thanks for the great writing and proving that pragmatism is still popular.

  6. Thatedeguy April 28, 2006 at 7:03 pm - Reply

    Technorati Ranks

    Guy Kawasaki has admitted that hes a adict to his technorati rankings.  Stowe did a bit of an experiment with his rankings.   Stowe is still climbing and rightfully so, Ive added him back to my bloglines and most of the time I can over…

  7. Guy Kawasaki April 28, 2006 at 9:50 pm - Reply

    Re: Just curious, which would you rather have … a #1 rating on Technorati, or tickets to all seven games of the Stanley Cup with a private Singapore Airlines chartered jet to the games?
    Thanks for the kind words. This is a really tough choice. Probably the hockey tickets.

  8. Smittie April 28, 2006 at 10:19 pm - Reply

    I think number 1 is funny. Thinking of Guy Kawasaki as shallow is so incongruous as to be funny.
    Number 2 is true. I think Guy is obsessed with goals and tracking them.
    I think number 3 might be true in theory but, as is often the case, what happens in practice is very different.
    Linking at this point is a reciprocal thing. People link others so that they will get linked so they can get to be number #46 on Technorati.

  9. Chris. F. Masse .COM April 29, 2006 at 1:04 am - Reply

    Hello Guy Kawasaki,
    Thanks for your blog. I too recommend it to my people.
    Now said, your next pursuit should be to get a higher Google PageRank.
    Your blog is 7/10. Try to go to 9/10, like BoingBoing.
    You have my vote.
    Good luck.

  10. hugh macleod April 29, 2006 at 3:43 am - Reply

    Thanks for the mention, Guy =)
    Well, whether your stats are in the top 50 or top 50,000, as long as your ranking is on the upward trend, it’s a sign that you’re doing something right.
    Which is why I prefer Technorati rankings over my empirical stats (hits, page views etc). It’s measurable against other real, live human beings, and what they’re doing. With empirical stat, you have no idea how many of these “visitors” are spambots or googlebots or whatever.
    And yeah, methinks A-Listers are just as obsessed with rankings as anyone else… it’s just considered bad form to admit it.
    PS. As of this morning, I’m in the Techorati 100 [# 89, just one above Not quite as high as Guy but then again, I’m not complaining.]

  11. Jack Yan April 29, 2006 at 4:33 am - Reply

    You and I can always play on stereotypes and tell others that numbers and us are “an Asian thing”. On that, you can swap your number of links and ranking around and it’ll more closely resemble my situation … (around 30,000—one extra zero—rank-wise; 69 links)!

  12. Ben Rowe April 29, 2006 at 4:42 am - Reply

    I don’t think that you need to be apologetic at all about this.
    One of the highly addictive aspects of blogging is the links, trackbacks, comments and yes, ranking.
    Whether or not we admit it, we all get a buzz when someone new links to us. That’s part of the fun.

  13. jf April 29, 2006 at 8:55 am - Reply

    Is it not human nature to be loved?
    If you are interested in blog rankings and search, look for the launch of Tony Conrad believes blog search is still in google page rank era and that merely counting inbound links may not be the best measure of relevancy (except for you, Guy).
    Go to the website & click the Business Week interview by Stephen Baker. A fascinating 28 minutes, if you can spare it.
    Congrats Guy.

  14. jf April 29, 2006 at 8:57 am - Reply

    sorry i left out the link

  15. Aristotle Pagaltzis April 29, 2006 at 8:59 am - Reply

    You are an evangelist – a marketer. *Of* *course* you care about your Technorati ranking! 🙂
    I am a programmer – a cross between an engineer and a writer. *Of* *course* I don’t care one bit abour your Technorati ranking. 🙂

  16. Jim April 29, 2006 at 3:45 pm - Reply

    According to my bookmarks, you have been “saved by 1240 other people … on jan 4”

  17. chuckk gerwig April 29, 2006 at 7:12 pm - Reply

    Hello Guy, I see you are using Qumana. I tried Qumana and found that I like Rocketpost even better,
    worth a look 🙂

  18. Guy Kawasaki April 29, 2006 at 7:25 pm - Reply

    I’m a Mac guy!

  19. nhira April 29, 2006 at 11:03 pm - Reply

    Alternate read on # 4. You are passionate about your product — how would you know if your customers are delighted if you don’t know how they rank you?

  20. Brian Humphrey April 30, 2006 at 12:36 am - Reply

    Mr. Kawasaki:
    As some of your most ardent fans, we wanted to say we’re honored to have the LAFD on your blog roll.
    Please let us know when you will be in Southern California – lunch in the Bunker under City Hall (see our blog) is on us!
    With warmest regards,
    Brian Humphrey
    Public Service Officer
    Los Angeles Fire Department

  21. Pradeep Soundararajan April 30, 2006 at 3:44 am - Reply

    Why should you be #1 in Technorati ? You are already #1 in all our hearts which is more important and even if Technorati closes down , we wont.
    I am turning out to be a good product analyzer just because of you , Isnt that making you prouder than getting yourself on #1 in Technorati ?
    Hope you reply 😀

  22. Audiolathe April 30, 2006 at 5:07 am - Reply

    Hey Guy –
    Well done on the link log – seems like you are on the verge of Blog Addiction Disorder (BAD) though 🙂 or maybe Link Logging Disorder(LLD),
    not a bad thing per se, because one needs
    encouragement to write consistently great blog entries… we (your audience) just hope that the links and our spontaneous showering of compliments your way will be enough to keep you going in the future too!
    Big hugs from your fans in England! By the way – are you coming over any time soon?
    (another proud owner of a link to your blog 🙂 )

  23. john April 30, 2006 at 7:52 am - Reply

    3 a) The more people think you can be useful to them the more they will link to you.
    Not the reason I linked to you – but there is inevitably an element of that going on as soon as ranking systems appear.

  24. dendi April 30, 2006 at 8:09 am - Reply

    hi guy, i’m from Indonesia..
    i love your blog.. make sure those inspiring writings keep coming….

  25. aadil April 30, 2006 at 2:02 pm - Reply

    I wonder what would happen if all the 3450 people linking to this blog kindly asked for a link back. :S

  26. Guy Kawasaki April 30, 2006 at 4:45 pm - Reply

    RE: Why should you be #1 in Technorati ? You are already #1 in all our hearts which is more important and even if Technorati closes down , we won’t.
    You’re very kind! Thanks for this message.

  27. Guy Kawasaki April 30, 2006 at 4:47 pm - Reply

    Thanks for the invite. I’ll try to make this happen sometime!

  28. Bryan Howe April 30, 2006 at 4:56 pm - Reply

    Hey Guy,
    I’ve been a blog lurker of your for some time. This seems like a good post to add something you might find interesting as someone more interested in not just ranking, but VALUE. Your blog is worth just under $2MM. 🙂 Check it out

  29. Jeff April 30, 2006 at 6:28 pm - Reply

    Love your blog and will also confess to being a lurker! Thanks for the great humor mixed up with insanely great info!
    So… how does a peewee blogger transition to a BMOC? (Blogging Man On Campus)

  30. Guy Kawasaki April 30, 2006 at 9:05 pm - Reply

    Love the blog value calculation pointer. I’ll let you know when I get an offer. I’ll ask for $2 million and settle for $1 million. 🙂

  31. Chrystian Guy May 2, 2006 at 3:15 pm - Reply

    Hi Guy!
    You should offer a link back to linker… your popularity might help others! 🙂
    Here is mine (!)
    I often cite you in it…

  32. Candy Minx May 3, 2006 at 7:49 pm - Reply

    Candy Minx Does Guy Kawasaki.
    Bring it on!

  33. jim kemp May 4, 2006 at 10:30 am - Reply

    I will use your marketing plan. Thanks,

  34. g-WH!Z May 7, 2006 at 8:14 am - Reply

    Another Guy Kawasaki Post? Sort Of

    Well, hes inspiring. What can I say?
    Hes shamelessly plugging for links So, Im going to as well. Nothing wrong with that and you dont get what you dont ask for do you?
    Now, unlike me, Mr. Kawasaki has something to…

  35. Entrepreneur Blog May 22, 2006 at 10:59 pm - Reply

    Sind Mnner doch Sammler?

    Ein interessantes Phnomen verbreitet sich in der Blogosphre:
    Jger mutieren zu Sammlern.
    Zuerst habe ich das bei Guy Kawasaki gesehen, jetzt geht auch Jrg Petermann unter die Sammler. Letzterer setzt sogar noch einen Buchpreis a…

  36. The Recruiting Animal June 4, 2006 at 6:21 am - Reply

    Kawasaki Loves Technorati

    Here’s Why: Ranking = Value 1. People link to your blog because they think it has value 2. Therefore, the number of links reflects its value to other people 3. The more links, the higher you rise in Technorati. 4.

  37. IT|Redux July 25, 2006 at 4:04 pm - Reply

    I Need Feedback

    As of today, IT|Redux has 415 subscribers, and a daily average of 355 visits and 880 pageviews, 44% of them by returning visitors. This makes for a regular readership of about 800 people. I estimate that about 100 people posted at least one of the 900+…

  38. Sparkplug 9 >> bizhack August 26, 2006 at 9:52 am - Reply

    Minor note of victory

    Hip hip hooray – there are only twenty-nine thousand, eight hundred and thirty-six blogs that are more popular than mine!
    In the vast scheme of the blogosphere and the Technorati Top 100, its no big deal.
    But in a Guy Kawasaki kind of way, it m…

  39. Research, Technology, July 10, 2007 at 2:19 pm - Reply

    An audience of one

    What size audience do you need to stick with a new idea, a new tool, or a new hobby?

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