A site’s signup page is the second most important page on a site (the most important is the home page itself) because this is where you’re asking for committment. Everyone worries about the home page (and still don’t do a good job), but most companies do a poor job with the signup page. For example, HAMweather’s is aesthetically-challenged, and Last.fm’s doesn’t convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
- Logo
- Elevator pitch
- Descriptive copy
- List of key features
- List of key benefits
- Call to action
- Testimonials
- Tours
- Examples of users
- Screen shots
- Life-style images
- Link to more information
However, you can clearly be successful without a great signup page.
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