Check out this blog article called “10 Company Name Types on TechCrunch: Pros and Cons.” The author of the blog, Chris Johnson, provides an analysis of these types of names:

  1. Real words

  2. Compounds

  3. Phrases

  4. Blends

  5. Tweaked words

  6. Affixed words

  7. Made up or obscure origin

  8. Puns

  9. People’s names (real or fictitious)

  10. Initials and Acronyms

This article provides a very good conceptual framework for the process of naming a company or product. In another article, Chris also did an analysis of “How to Change the World” that you might find interesting.