Blog Demographics–One Blog’s Data Points

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If you’d like to see the results of my recent readership survey, click here. A total of 1,631 people responded. These are my ten favorite stats:

  1. 39% are outside the U.S.

  2. 45% live in households that make more than $100,000/year

  3. 58% have no children

  4. 24% are a CEO/President/Chairperson/Owner

  5. 12% read my blog more than once a day

  6. 12% have spent $5,000 or more in the past year on gadgets

  7. 52% place comments on blogs and sites

  8. 82% of you get asked for advice on technology

  9. 39% rarely travel by air for business

  10. 31% consider yourself an expert on consumer electronics gadgets

It seems to me that these results would describe most readers of tech/marketing/entrepreneurship blogs if you’re looking for this sort of information.


By | 2016-10-24T14:24:36+00:00 September 7th, 2006|Categories: Blogging, Marketing and Sales|23 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

23 Comments

  1. Chris September 7, 2006 at 11:58 pm - Reply

    Technically savvy single males with a decent income. Sounds like a gadget advertiser’s dream.
    But you know, I have never once bought a gadget based on an ad I’ve seen online. Isn’t that what your marketing folks really want to know? I’m sure most people make technology purchasing decisions based primarily on word of mouth, or in some cases a review in an independent publication.
    I’ve looked at MajikWidget’s site merely because you use them. On the other hand, I won’t look at iPod accessories just because Google tells me they exist.

  2. Brajeshwar September 8, 2006 at 12:10 am - Reply

    Cool, I am in that “12% read my blog more than once a day” besides the few other points! Btw, i like this new layout and the BIG buttons, text, input fields.

  3. Brajeshwar September 8, 2006 at 12:11 am - Reply

    oh Yeah! This is the result from your survey which you did coupla weeks back?

  4. Pamela Slim September 8, 2006 at 12:15 am - Reply

    Hi Guy:
    I thought it was interesting that only 12.8% of your readers are women. I would have thought that would be higher.
    Also that 21% view more than 40 hours a week of internet content. Jeez, when do these people have time to work? Oh yeah – this is probably happening while they are (supposed to be) working.
    I’m curious too – how many people responded? (I did)
    Thanks,
    -Pam

  5. Alain Thys September 8, 2006 at 12:57 am - Reply

    Sounds like a yummy audience to me ! The only thought that crosses my mind with online surveys to measure audiences is whether this is the profile of the people who “read” a blog or of those who “fill out surveys” (and happen to be reading your blog).
    Not that it matters a lot on a world scale (or in getting ad-dollars πŸ˜‰ yet I keep thinking that anyone who could figure out a way to aggregate the profile ofwho is “really out there” is bound to make a bundle.
    In the mean time, keep inspiring us !
    Alain

  6. John September 8, 2006 at 1:58 am - Reply

    Guy, there is no figure how many people has taken the servey

  7. John Dodds September 8, 2006 at 3:25 am - Reply

    Corollary: 39% of readers (as highlighted in point 1) will be wondering what goes on in Cleveland in light of this earlier comment and their differnet interpretation of the relevant noun.
    http://blog.guykawasaki.com/2006/09/the_j_curve_of_.html#comment-22086410

  8. sean michael murphy September 8, 2006 at 5:48 am - Reply

    12% read this more than once a day? I love the blog…but are they memorizing it?

  9. Innovation Zen September 8, 2006 at 7:34 am - Reply

    24% are a CEO, Owner or Chair person? This data looks a little bit overestimated.
    The rest is looking pretty realistic though.

  10. Mike Sansone September 8, 2006 at 7:36 am - Reply

    Guy – Thanks for sharing these results. I’ll echo John and Pam’s question about the number of respondents, can you share that, too?
    Wouldn’t be great to see these same respondents answer the questions a few years from now and track the growth of job function/income/status?

  11. Adria September 8, 2006 at 9:42 am - Reply

    Guy, you know how many people read your RSS feed? It’s a interesant stat because this 12% that read you more than once a day don’t know the existance of the feed or have a lot of free time
    Adria

  12. alo September 8, 2006 at 10:10 am - Reply

    I have trouble in Netscape Navigator with site. Thank you.

  13. Scott G September 8, 2006 at 12:03 pm - Reply

    I’m surprised that almost 40% of the respondents _rarely_ travel for business. Not that I expect that all of us are road warriors, but “rarely” is pretty strong in the other direction.
    Sincerely,
    Someone who is rarely at home…

  14. Guy Kawasaki September 8, 2006 at 2:38 pm - Reply

    1,631 people responded to the poll.
    Thanks,
    Guy

  15. Timothy Coote September 8, 2006 at 8:29 pm - Reply

    Oh great, don’t tell me you’re going to turn your blog into another adulescent geek paradise.

  16. Mike Cheponis September 9, 2006 at 3:43 am - Reply

    Since the respondents were self-selecting, the results of this poll are not statistically significant.
    -Mike

  17. Metrics 2.0 September 9, 2006 at 9:06 am - Reply

    It would be interesting to slice the data by the 49% who publish their won blog versus the other half. That should yield more revealing stats about the bolggers!

  18. Vanina September 9, 2006 at 1:43 pm - Reply

    1. I am outside the U.S.
    2. I live in households that make more than $100,000/year
    3. I have a children
    4. I am a CEO
    5. I do not read this blog more than once a day
    6. I do not have spent $5,000 or more in the past year on gadgets
    7. I do place comments on blogs and sites
    8. I am rarely asked for advice on technology
    9. I often travel by air for business
    10. I do not consider myself an expert on consumer electronics gadgets
    Do I match? πŸ™‚
    Cheers

  19. Dena September 10, 2006 at 7:01 am - Reply

    Yup, well, I didn’t fill out your survey but I also live outside the U.S. (happily). Happily I am also NOT a CEO. Thank you very much, but I left my job recently, due to NOT being interested in continuing to climb the corporate ladder. Yech.
    Also, thanks Guy, for reminding me to do a backup. πŸ™‚
    Dena in Israel
    http://beginners-make-money-on-internet.blogspot.com/

  20. Joseph September 11, 2006 at 5:04 am - Reply

    >52% place comments on blogs and sites
    And I guess 100% answer surveys like this one.
    πŸ˜‰

  21. Lorri Randle September 11, 2006 at 8:04 am - Reply

    I am a female entrepreneur and am interested in Guy’s blog-but not more than once a day-I love ya but not that much! LOL
    I find it interesting that “45% of the readers live in households that make more than $100,000 per year (my two year old business isn’t quite there yet)
    and also that 58% have no children.
    Is this a coincidence?? LOL
    **************
    It could be a coincidence, but I think that people with children have to work harder and make more money!
    Guy

  22. ann michael September 12, 2006 at 6:56 am - Reply

    Guy – this is fascinating:
    43% of the respondents are computer professionals or consultants – 51.8 if you add “engineers”.
    78.6% spend more than 15 hours per week on the internet – 94.7% more than 5!
    Especially on the second stat, I wonder how that compares to the overall population (US and Global). This is certainly not the average person in either of those populations.
    It’s interesting to contrast this with Seth Godin’s post on stats:
    http://sethgodin.typepad.com/seths_blog/2006/09/they_didnt_get_.html
    Thanks for letting us peek!
    Ann

  23. this is very good September 29, 2006 at 2:32 am - Reply

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