French Version of The Art of the Start

L Art De Se Lancer

The French version of The Art of the Start is now available from Diateino:

The translator is Marylène Delbourg-Delphis, someone who I’ve known for twenty years. She is the only person in the world who could faithfully translate my book because she knows me well and is bi-lingual–a niche sector indeed!

Jean-Louis Gassée, general partner of Allegis Capital, had this to say about the book. I hope it’s good because I’m not sure what it says. 🙂

“Je connais Guy depuis plus de 20 ans, chef Evangéliste chez Apple, PDG de la filiale US de ACI, fondateur de, conférencier, auteur, père de famille heureux et philanthrope; Guy est un homme sérieusement joyeux, un entrepreneur et mentor d’une intelligence aiguë, doté d’une langue non moins acérée; Bien sûr, l’ultime conseil à un entrepreneur est de ne pas écouter les conseils, de n’en faire qu’à sa tête — à condition toutefois de l’avoir bien pleine du contenu du livre de Guy.”

You can get the PDF of Marylène’s foreword by clicking here: Download se_lancer_intro.pdf

By | 2016-10-24T14:28:07+00:00 March 17th, 2006|Categories: Books, Entrepreneurship|Tags: |16 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


  1. Doug Hanna March 17, 2006 at 11:38 am - Reply

    That’s pretty cool. I only speak a little Spanish. You may want to remove the &nbsb from the review – they’re just HTML spaces.

  2. Brad Hutchings March 17, 2006 at 12:01 pm - Reply

    Sacre bleu!! I miss JLG. I wish he would have hooked up with a company like REAL Software after Be. I still cart out the dual 603 BeBox occasionally to show people how incredibly responsive the BeOS was in its day. That kind of responsiveness is still my goal with all software I write, even though I fall a little bit short more often than not.

  3. Nick March 17, 2006 at 12:02 pm - Reply

    I’ve known Guy for more than 20 years–Chief Evangelist at Apple, CEO of the US affiliate of ACI, conference speaker, author, founder of, contented family man and philanthropist. Guy is a man who’s joyous; he’s an entrepreneur and mentor with a highly sharpened intelligence and a sharp tongue to go with it.
    Of course, the best advice an entrepreneur can give is not to listen to advice, to give his own intuition free reign–but you still need to have read Guy’s book.

  4. Guy Kawasaki March 17, 2006 at 12:04 pm - Reply

    All this time, I thought “&nbsb” was a French swear word! 🙂

  5. leafar March 17, 2006 at 1:55 pm - Reply

    That’s cool !
    Do they can act as advisor for young entrepreneur ?
    I’ve read every piece of advice, listen to your podcast and see your keynotes … so that’s the next piece of Kawa for me.

  6. leafar March 17, 2006 at 1:57 pm - Reply

    I can teach you french swear word if you want that would be a good payback

  7. Creative One March 17, 2006 at 3:58 pm - Reply

    GK, why did you changed the book cover? The U.S cover is much more attractive and the image of the match stick burning represent a burning desire for entrepreneurs to start-up a business. I think the color red from my perspective doesn’t represent the art of zen like and there is no picture. Remember, a picture is worth a thousand words, and this cover is not screaming at me. I don’t know, but I hope the french people see it differently.

  8. Guy Kawasaki March 17, 2006 at 10:14 pm - Reply

    Creative One,
    I didn’t change it. The French publisher made the decision. I have confidence that it knows what will sell in France.

  9. Patrick March 17, 2006 at 10:52 pm - Reply

    C1, It’s just a cover. The content inside is what makes a difference.
    To know, and not do, is like not doing.

  10. nhira March 18, 2006 at 12:27 am - Reply

    I don’t know if this was intentional, but the French cover seems markedly more appropriate given the author.
    It’s fantastically pithy — even adheres to the 10/20/30 rule better!
    A picture may be worth a thousand words, but one word may be all that’s needed.

  11. Creative One March 19, 2006 at 2:08 am - Reply

    hey patrick,
    I know what you said, ” It’s just a cover. The content inside is what makes a difference,” is somewhat true. If the book cover itself never caught my attention. I would have not read what is in side in the first place. Unlike a VC, a book or a magazine only have 10 seconds to get my attention and not 60 seconds like a VC. There are just too many books writing on the same topic. Like a fly attracted to a light bulb at night. The book cover should do the same. (remember, the fly doesn’t have the capability to think. It simply reacted according to instinct).

  12. olivier blanchard March 19, 2006 at 4:42 pm - Reply

    Super chouette.

  13. RK March 19, 2006 at 7:02 pm - Reply

    Guy – I am an ex-bootcamper (2000, SFO). My first startup failed but absolutely hold the lessons learned dear and they are as fresh even after six years. Thanks again. Issue with #3 (“…eat at the same restaurant”). I am not sure this list item works in this particular situation. Sometimes the restaurant folks, if you frequent them often, take you a little too casually, that eye contact is gone, they are looking past you as if (yeah, I see you every day, what’s new?) the real customer is behind you. I’ve heard it from one or two friends and experienced this myself. Nothing’s changed, you tip the same, you order the same food, you have the same smile, but the response back is on a gradual decline. One can always tip more to encourage them to loose this attitude, but then you’d rather find someplace else to eat.

  14. RK March 19, 2006 at 7:13 pm - Reply

    Scratch the below comment, it belongs to a different post. What was I thinking:-(

  15. Robert Linnemann March 20, 2006 at 7:25 am - Reply

    I went to babelfish and this is what Gasee’ said(more or less):
    I have known Guy for more than 20 years, evangelist chief at APPLE, chairman of the US subsidiary company of ACI, founder of, lecturer, author, father of happy family and philanthropist; Guy is a seriously merry man, a contractor and mentor of an acute intelligence, equipped with a language not less sharp-edged; Of course, the ultimate council with a contractor is not to listen to the councils, to make of it that at its head — in condition however of having it quite full with the contents of the book of Guy.

  16. JB March 21, 2006 at 7:22 am - Reply

    L’Art de se lancer

    J’avais dĂ©jĂ  Ă©voquĂ© le site de Guy Kawasaki comme (très) intĂ©ressant Ă  lire pour ceux qui s’intĂ©ressent Ă  la crĂ©ation d’entreprises. Entrepreneur lui-mĂŞme, dĂ©sormais VC, Guy K intervient dans des sĂ©minaires et publie… Son livre L’Art de se lancer vi…

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