How to Change Someone’s Mind

There’s nothing I like to study more than techniques of persuasion, and I want to persuade you to check out a website called You can think of it as Robert Cialdini, my hero when it comes to persuasion, on steroids. Here is a direct link to theories of persuasion but do spend time on other theories such as power, friendships, and emotion.

Haven’t taken this course, but I bet it’s useful: Managing Without Authority Alok Jain: Thanks for the tip!.

By | 2015-03-17T09:30:03+00:00 July 16th, 2008|Categories: Marketing and Sales|0 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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