If you ask me, the key to attracting more followers, fans, and “likes” is to post interesting stuff—that is, to fascinate people with the information you find. Over at the American Express Open Forum, I explain “how to be fascinating.”
How to Fascinate People
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About the Author: Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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