How to Talk to the Press


Here’s a video featuring editors and reporters from the Wall Street Journal, Wired, TechCrunch, Seattle Times, and Seattle Post Intelligence discussing how entrepreneurs should pitch the press. You can also read the wrap up if you’re too busy to watch the video. Also, here’s a video featuring only Michael Arrington from November, 2006.

The short story: Create something great, throw out all the marketing bull shiitake, and explain it in thirty seconds.

By | 2016-10-24T14:19:33+00:00 August 6th, 2007|Categories: Marketing and Sales, Pitching and Presenting|Tags: |13 Comments

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


  1. Gubatron August 6, 2007 at 11:00 am - Reply

    How to Talk to the Press

    Hi Guy Kawaasaki!!!,Trackback from on How to Talk to the Press at

  2. Altgate August 6, 2007 at 11:44 am - Reply

    How to Pitch the Press

    Guy Kawasaki blogged about this panel put on by Redfin on the topic of startups pitching the press. It’s an hour-long video (so grab a cup of coffee), but helpful in addressing the issues small companies wrestle with when trying

  3. Serkan August 6, 2007 at 12:32 pm - Reply

    Nice videos. Thank you very much for the pointers.

  4. Trina Lamarche August 6, 2007 at 1:14 pm - Reply

    Thank you for posting those videos! Very helpful!
    Trina Lamarche

  5. Peter Urban August 6, 2007 at 4:32 pm - Reply

    Interesting to hear what they think about working with PR companies. It’s good to hear that the press actually likes to be in contact with entrepreneurs themselves instead of getting info second hand from pr firms.

  6. Bad Language August 7, 2007 at 1:38 am - Reply

    62 ways to improve your press releases

    There are many voices calling for the death of the press release (e.g. Die Press Release Die or Amy Gahran who wants to put them out of their misery). What is needed is not execution but reform. Here are my tips and suggestions for doing it:

  7. Matthew Stibbe (Bad Language) August 7, 2007 at 1:41 am - Reply

    Very interesting. Readers might find more tips, including yesterday’s post “62 ways to improve your press release” on my blog: Bad Language – How to do PR section.

  8. AgentSully August 7, 2007 at 8:17 am - Reply

    More proof of how important that your “elevator pitch” be clear and impactful. I’ve got an article on how to craft a good one over at DLM if anyone is interested. Thanks as always for these great finds!

  9. Beneath the Peak August 7, 2007 at 1:04 pm - Reply

    PR for entrepreneurs

    Via Guy Kawasaki, heres an hour-long video (complete with written highlights) from the Redfin corporate blog of tips for entrepreneurs hoping to maximize their media exposure. Theres some good stuff here, including this:
    19:00, FV: Every …

  10. intoku August 11, 2007 at 9:35 am - Reply

    I do agree with that statement: You’ve got to be able to explain your idea in just 30 seconds!

  11. Renegade Publicist August 12, 2007 at 4:46 am - Reply

    How to Talk to the Press

  12. Jon August 14, 2007 at 8:29 pm - Reply

    With everybody trying to get press for anything and everything… getting the message out is harder then ever but it’s nice to see some added advice to stand out from the submitters 🙂

  13. Nick Schmidt August 15, 2007 at 7:35 am - Reply

    I really needed this. I get the press contacting me all the time. I have always just been myself, but this was a good future reference. Plus I can forward it to friends too!!

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